Build Lifestyle Bold Brand Experience
Create something meaningful. 🌎
Let's work together!
E-commerce & Local Business Websites | SEO Built In
8-yr-old me discovered castles and palaces through TV docs. Now, adult me is building new ways to explore them.
I built The Castle Hunting Atlas, a 3D globe that transforms historical exploration into an interactive, spatial experience.
Each node represents a real location, allowing you to orbit, discover, and step into architecture, memory, and heritage across the world.
Built 100% in Omma.
🔗 https://omma.build/p/castle-hunting-3d-globe-e60qj0
X: https://x.com/VanceLaRoy/status/2039732713301622784
LinkedIn: https://bit.ly/4tuHIrX
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I want to say something to everyone laid off or sitting in a job application black hole right now. It's not your skills. It's the room.
I spent years being told "You're not cultural fit." I submitted hundreds of applications. I had to figure out — alone — how to price my skills, find clients, and build something real with no safety net.
I packaged everything I learned into "The Freelance Pivot Kit." A workbook that takes you from laid off to first invoice.
6 sections. Real prompts. Real framework. Instant download.
If you know someone who needs this please share it. $39. Built from real experience, not theory.
https://vancelaroy.gumroad.com/l/pivotkit
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Every brand has a message. My job is making sure the store delivers it before the customer even clicks Add to Cart. Latest build → The G Shop (https://gardnerglobal-2.myshopify.com/). 🖤
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IRYS is an AI-powered styling platform designed to help people discover their personal style and build confidence through what they wear.
Built using Figma Make, Figma Weave, Figma Design, Supabase, and Vercel, IRYS combines Style DNA, closet management, and personalized recommendations into a single experience.
For this project, I wanted to explore how Figma's ecosystem could take an idea from concept to a live product from design system and AI-generated imagery to development and deployment.
Live project: IRYSstyle.com (https://www.irysstyle.com)
#ConfigMakeathon #Figma
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Plumbing, Heating and Air-Conditioning Contractors
HVAC System Upgrade — Residential Comfort Project
Project Concept | HVAC Installation & Upgrade
A representative HVAC upgrade focused on improving home comfort, system efficiency, and reliable year-round performance.
The Project
Designed a complete HVAC upgrade for a residential property experiencing inconsistent temperatures, high energy usage, and an aging heating and cooling system.
Scope
HVAC system replacement and installation
Central air conditioning
High-efficiency heating system
New thermostat and controls
Ductwork inspection and improvements
System testing and performance checks
Preventive maintenance recommendations
The Approach
The goal was to create a properly sized, efficient system that delivers consistent temperatures throughout the home while improving reliability and reducing unnecessary energy use.
Result
A modern HVAC solution designed around comfort, efficiency, and long-term reliability—with a cleaner installation and easier system control for the homeowner.
Services: HVAC Installation · Air Conditioning · Heating · System Upgrades · Maintenance
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Furnace Replacement & HVAC Upgrade
Completed a full furnace replacement, transforming an outdated and deteriorated heating system into a clean, professionally installed modern furnace setup.
The project included removal of the existing furnace, installation of the new heating equipment, updated ductwork connections, sealed transitions, electrical/control connections, and proper system integration. The finished installation provides a cleaner equipment layout, improved reliability, and a more professional overall setup.
Before & After: Complete replacement and upgrade from the original aging furnace to the newly installed system.
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Upgraded High-Efficiency Condensing Boiler
Completed a professional upgrade to a high-efficiency condensing boiler system, replacing outdated equipment with a modern, energy-efficient heating solution. The installation included new copper piping, boiler connections, system controls, circulator/manifold piping, expansion tank, and integration with the existing hot-water system.
The system was carefully piped and organized for reliable operation, improved energy efficiency, easier maintenance, and long-term performance. The finished installation provides the property with a cleaner, more efficient, and modernized heating system.
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New A/C Install
This brand new 16 seer condenser with matching air handler is up and running, ready to keep our customer cool and comfortable all summer long.
If your home isn’t ready for the warmer weather, now’s the time to upgrade your system! Reliable comfort, improved energy efficiency, and peace of mind — all just a phone call away.
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Operations & Content Systems for Luxury Brands
I developed the brand Hearthmere from concept to full visual identity, shaping the positioning, packaging system, postcard-inspired branding, art direction, AI-assisted content creation, and campaign imagery around the romance of a slow, nourishing life in the Irish countryside.
From the collectible postcard details and handwritten brand elements to the visual world, messaging, and seasonal product storytelling, every detail was designed to reflect a thoughtful homestead brand rooted in ritual, warmth, and life lived close to the land.
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I developed the brand Fiora House from concept to full visual identity, shaping the positioning, product assortment, packaging direction, art direction, AI-assisted content creation, and campaign imagery around the ritual of gathering beautifully and living with intention.
From the logo system and collectible tabletop pieces to the visual storytelling, hosting-inspired content, and launch collateral, every detail was crafted to feel vibrant, timeless, and deeply inviting- a modern homewares brand designed for pieces that are loved well, used often, and kept forever.
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I developed the brand Savra from concept to full visual identity, crafting the name, designed the ultra-realistic model, product suite, positioning, packaging, art direction, AI-assisted content creation, content strategy, and cohesive brand world from the ground up.
Every touchpoint was designed to communicate a grounded, elevated approach to mature skincare centered on ritual, self-respect, and care.
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I developed the brand LÚRIA from concept to full visual identity, shaping the product line, positioning, packaging, brand storytelling, art direction, AI-assisted content creation, and campaign imagery around the heritage and restraint of estate-grown olive oil from Andalusia, Spain.
From the bottle architecture and label design to the visual world, messaging, and launch collateral, every detail was crafted to reflect a luxury product rooted in land, lineage, and timeless simplicity.
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Nurturing Online Communities with Creative Design
Nurturing Online Communities with Creative Design
Your brand deserves visuals that speak — I create that.
Your brand deserves visuals that speak — I create that.
Branding is everything! AI is great but it doesn't have that natural touch. Let brand designers design. A full logo suite for the up and coming Creative Impact nonprofit. 🩵🌎
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Creating Notion Dashboards that actually matter - a functional notion dashboard for your business that tracks the progress of each quarter and the tasks within that quarter. Let's get more productive with systems proven to work.🙌
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