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Cover image for E-commerce Email Campaign Design for
E-commerce Email Campaign Design for Engagement & Conversions Overview Designed email campaigns for ExclusiveLane (https://exclusivelane.com?utm_source=chatgpt.com), an e-commerce brand focused on handcrafted home décor and lifestyle products. The goal was to create visually engaging emails that drive user attention, increase clicks, and support sales campaigns. Problem E-commerce emails often get ignored due to cluttered layouts and lack of visual hierarchy. Users quickly scan and drop off if the message is not clear or engaging enough. Approach I focused on making emails visually appealing and easy to scan. Structured content to highlight key products, offers, and CTAs while keeping the design aligned with the brand’s handcrafted and premium feel. Solution • Clean and scroll-friendly email layouts • Strong visual focus on products and offers • Clear hierarchy to guide user attention • Optimized CTA placement to improve clicks Outcome Engaging email designs that improve readability, highlight products effectively, and support higher user interaction and conversions. Explore the Work • Live Brand: https://exclusivelane.com/collections/all-products (https://exclusivelane.com/collections/all-products)• Case Study: https://ajay-uiux.framer.website/projects/exclusivelane-email-campaign-design
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Cover image for Tour Booking Website Design for
Tour Booking Website Design for Better Clarity & Lead Generation Overview Amit Tour is a travel service platform offering domestic and international tour packages, including group tours, honeymoon packages, and customized trips. The project focused on redesigning the website to improve clarity, build trust, and increase inquiry conversions. Problem Travel websites often feel cluttered and unstructured. Users struggle to understand packages, compare options, and trust the service, which leads to drop-offs instead of inquiries. Approach I focused on simplifying how users explore and book tours. Improved content structure, made packages easier to scan, and guided users toward inquiry and booking actions. Solution • Clear presentation of tour packages and pricing • Structured layout for destinations and categories • Improved user flow for inquiries and bookings • Clean and accessible design to build trust Outcome A more structured and user-friendly website that helps users explore travel options easily and increases the chances of generating inquiries. Explore the Work • Live Product: http://www.amittour.com/ (http://www.amittour.com/)• Case Study: https://ajay-uiux.framer.website/projects/tour-booking-website-design-for-online-growth
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