Designing a classic emblem logo: Toastwist Bakeries 🍞
I wanted to go back to the classic emblem style, where the symbol, the name and the frame work as one solid unit.
What do you think of the logo? Which element works best for you? 👇
#LogoDesign #BrandIdentity #Emblem #GraphicDesign #Typography
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I used to turn down projects when a client wanted a full visual identity but could only afford a logo.
Then I started thinking about it differently.
What if I build the full identity anyway, but only deliver the parts the client has paid for?
The client gets what fits their current budget, while the bigger brand system can remain ready to grow when they're ready for it.
I wrote a short piece about this idea, the thinking behind it, and why I think it could create a more flexible way to approach smaller branding budgets.
Read the full article on Substack (https://nawraskhrais.substack.com/p/what-if-i-just-build-the-whole-brand?r=97hdky&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true) & Linkedin (https://www.linkedin.com/pulse/what-i-just-build-whole-brand-anyway-nawras-khrais-qclsc) and let me know what you think.
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A new visual direction for Friedrich Naumann Foundation - Jordan.
I developed a visual sub-identity for the “Nau Media” project, a media training initiative focused on digital communication, human rights-sensitive media, and combating misinformation.
The goal was to build a distinct visual system that could stand on its own while remaining connected to the broader FNF Jordan identity.
This is an initial look at the project. The full visual identity and its applications will be shared soon.
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