Tenon is Furniture Website Design
Exploring a digital experience for an Indonesian furniture brand inspired by mid-century modern design.
The website brings together product discovery, storytelling, and visual direction to make the digital experience feel as considered as the furniture itself.
Made to order. Made to last.
Campaign concept — skincare
Built as a speculative product study, with emphasis on character consistency and product accuracy across scenes.
Focused on material fidelity, surface behavior, and controlled reflection under neutral light.
Designed as a campaign-ready visual direction,
not a standalone render.
Spec work. AI-generated product visuals covering concept, art direction, lighting logic, and post-production.
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Brand Refreshment for Seca Works
Seca Works is an Indonesian accessories brand that crafts unique accessories from denim, rugged fabrics, and Japanese boro textiles. Their signature boro tie with concho blends heritage and modern style.
For this rebranding project, the main focus is on creating a logogram that represents the Seca Works brand, while the logotype remains unchanged, as the brand owner prefers to retain the existing logotype.
The logogram is inspired by a sunflower transformed into a concho, symbolizing resilience, craftsmanship, and the beauty of imperfection, hallmarks of every Seca Works creation.