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Cover image for I led the NEOS NFT
I led the NEOS NFT project for André Maso, overseeing the development of a new brand ecosystem and website to better connect a community of artists and investors. During this three‑month collaboration, I guided the branding implementation on the site, respected an existing logo created by another designer, and introduced strategic adjustments and new visual elements to strengthen the identity. Working primarily in Figma and WordPress with custom CSS/HTML, I focused on translating the brand into a clear, engaging digital experience that showcased each artist’s work and presence. The result was a more organized and expressive brand structure, supported by a visual language that highlights individual artists while reinforcing a shared sense of belonging, recognition, and appreciation within the NEOS community. #branding
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Cover image for Dani approached me with a
Dani approached me with a playful challenge: create a brand that felt unmistakably like Amsterdam while turning her nickname into the joke “Amster.dani.” Over a three‑week sprint using my own methodology, I designed the entire brand ecosystem, from concept and tone of voice to logo, symbol set, and key digital touchpoints. At the center is a wordmark that can be read as both “amster.dani” and “amsterdam,” merging the city’s name with her story to signal a more intimate, local‑guided experience. Around it, I built a visual language that connects the city’s essence with Dani’s view as a resident, using clear typography, bold color blocks, and flexible icons for tour categories, so every interaction feels like “not just a tour, a unique journey.”
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