Freelancers using Adobe Illustrator in Islamabad Capital TerritoryFreelancers using Adobe Illustrator in Islamabad Capital Territory
ProjectsPeople
Waqas Ali's avatar
Waqas Ali
Islamabad, Pakistan
Explainer Video Producer | Helping SaaS & Tech Startups.
$1k+
Earned
3x
Hired
5.0
Rating
63
Followers
Explainer Video Producer | Helping SaaS & Tech Startups.
Cover image for IANAI — Launch Film This launch
IANAI — Launch Film This launch film was created for IANAI, an AI agent platform designed to automate operational workflows across different business systems. The video tells the story of how AI agents can quietly handle tasks behind the scenes before a team even starts their day. Through a cinematic narrative and motion graphics, the film follows a character interacting with business tools like ERP systems, email, and dashboards while AI agents execute predefined routines set by humans. My role in this project included: Motion graphics design Video editing Visual storytelling and pacing Creating a cinematic SaaS-style explainer flow The goal was to simplify a complex concept — how AI agents operate within business systems — and present it in a clear, engaging launch film that feels modern and product-focused.
0
144
Cover image for SaaS Explainer Video for Logikcull
SaaS Explainer Video for Logikcull
0
29
Cover image for Publift: AdTeach - What is Google Adsense? 3 Best Google Adsense
Publift: AdTeach - What is Google Adsense? 3 Best Google Adsense
0
21
Cover image for ContractPodAi: Explainer Video Showcasing SaaS Features
ContractPodAi: Explainer Video Showcasing SaaS Features
1
11
204
Adobe Illustrator(7)
Zahid (Motion Designer)'s avatar
Zahid (Motion Designer)
proIslamabad, Pakistan
SaaS Explainer Video | Product DEMO Video | Motion Graphics
$1k+
Earned
3x
Hired
5.0
Rating
16
Followers
SaaS Explainer Video | Product DEMO Video | Motion Graphics
Cover image for SaaS Explainer Video - Motion Graphics Video
SaaS Explainer Video - Motion Graphics Video
1
27
Cover image for 2D Animated Explainer Video for Codient
2D Animated Explainer Video for Codient
0
3
Cover image for SaaS Explainer Video | Product DEMO Video | UI Animation
SaaS Explainer Video | Product DEMO Video | UI Animation
1
13
Cover image for Explainer Video | 2D Animated Explainer Video | Motion Graphics
Explainer Video | 2D Animated Explainer Video | Motion Graphics
1
10
Adobe Illustrator(8)
Israj Khan's avatar
Israj Khan
proIslamabad, Pakistan
Product Designer | Full Stack Developer
5.0
Rating
20
Followers
Product Designer | Full Stack Developer
Cover image for Real Estate Landing Page
Real Estate Landing Page
1
13
Cover image for Doctor Appointment Booking Web app
Doctor Appointment Booking Web app
1
5
Cover image for Smart Home App
Smart Home App
1
5
Cover image for Chat App Design
Chat App Design
1
7
Adobe Illustrator(10)
Humaira Sadaqat's avatar
Humaira Sadaqat
Islamabad, Pakistan
Brand Designer - Solving visual identity challenges
5.0
Rating
29
Followers
Brand Designer - Solving visual identity challenges
Cover image for Rebranding Juanito's Tacos
Rebranding Juanito's Tacos
1
5
Cover image for Al-Furqan Arabic Calligraphy Logo and Branding
Al-Furqan Arabic Calligraphy Logo and Branding
0
4
Cover image for Muskaira Logo and Branding Designing
Muskaira Logo and Branding Designing
0
0
Cover image for Social Media Profile Revamp
Social Media Profile Revamp
0
0
Adobe Illustrator(11)
Muhammad Waleed Khan's avatar
Muhammad Waleed Khan
Islamabad, Pakistan
High-Converting SaaS Explainer & Demo Video Specialist
New to Contra
High-Converting SaaS Explainer & Demo Video Specialist
Cover image for Fast brands need motion that
Fast brands need motion that hits instantly. 🔥 I worked on this logo animation for “Impulse Digital” with a focus on speed, energy, and sharp brand presence. The concept was to reflect a digital-first identity through quick, controlled motion that feels responsive and modern. Every transition is designed to create impact within seconds, no unnecessary effects, just clean execution that strengthens recognition. The animation balances energy with precision, making the brand feel active, confident, and built for a fast-moving digital space
0
24
Cover image for A logo isn’t just seen,
A logo isn’t just seen, it’s experienced.🔥 I worked on this logo animation for “Hithero” with a focus on creating a clean, modern identity that feels smooth, memorable, and premium from the first frame. The goal was to bring the brand to life through motion, using precise timing, subtle transitions, and controlled energy to make the logo feel alive without overcomplicating it. In logo animation, less noise = more impact. Every movement here is intentional, designed to strengthen recognition and leave a lasting impression.
0
37
Cover image for Most SaaS videos look good…
Most SaaS videos look good… but fail at the one job that matters.🔥 I worked on this telemedicine explainer to make healthcare feel simple, accessible, and easy to trust. Using a cartoon-driven style, I focused on breaking down complex medical workflows into a clear, human-centered story. Every scene is designed to guide the viewer step by step, from booking a consultation to receiving care without confusion or overload. The goal wasn’t just to animate, but to create a sense of ease and reliability through visuals, pacing, and storytelling. The result is a clean, engaging explainer that makes digital healthcare feel approachable, modern, and ready to use.
0
20
Cover image for I worked on this KIME
I worked on this KIME SaaS demo using a combination of raw footage, stock visuals, and UI demonstrations to create a realistic, product-driven experience. My focus was to blend real-world visuals with clean UI motion so the product feels both tangible and understandable. Instead of relying only on animation, I structured the flow to connect real usage scenarios with the software interface. Every scene was designed to balance storytelling and clarity, showing how the product works in real context while keeping the visual style modern, smooth, and engaging. The result is a hybrid demo that feels practical, human, and easy to connect with while still maintaining a strong SaaS product identity.
0
43
Adobe Illustrator(7)
Umar Designs's avatar
Umar Designs
Islamabad, Pakistan
UI/UX Designer | Branding Expert | UX Strategy
5.0
Rating
UI/UX Designer | Branding Expert | UX Strategy
Cover image for Chess Arcade UI Design
Chess Arcade UI Design
0
13
Cover image for Declare Web Design on Behance
Declare Web Design on Behance
0
2
Cover image for Natakalam
Natakalam
0
3
Cover image for DRAM
DRAM
0
1
Adobe Illustrator(21)
Koonj Imdad's avatar
Koonj Imdad
Islamabad, Pakistan
UI/UX Designer · I SaaS · Healthcare · Ecommerce
New to Contra
UI/UX Designer · I SaaS · Healthcare · Ecommerce
Cover image for Daniel Lay Event Services — Website
Daniel Lay Event Services — Website Redesign Simplifying a Complex Service Offering for a Full-Service UK Event Company Overview Daniel Lay Event Services — a full-service event management and hire company based in the UK, offering party planning, corporate event management, wedding planning, DJ packages, event production, and an extensive catalogue of hire products including lighting, AV equipment, furniture, dance floors, staging, props, and themed decor.  MY ROLE UX Designer & Visual Designer — responsible for audit, strategy, and full redesign of the website.  PLATFORM Web (desktop & mobile responsive) The Problem Daniel Lay Event Services operates across a wide and complex product and service landscape — spanning 17+ hire categories, 8 core services, 20+ event themes, and multiple event types. While the breadth of their offering is a genuine strength, the existing website struggled to translate this into a clear, navigable experience for potential clients.  Visitors arriving with a specific need — say, lighting hire for a corporate event — faced a navigation system that required them to understand the company's internal structure before they could find what they were looking for. Meanwhile, visitors who were less certain of their needs had no guided entry point to help them explore.  Key Issues Identified –   Overwhelming navigation with four distinct top-level categories (Products, Services, Themes, Event Type), each containing long sub-menus — creating decision paralysis before a user even reaches a product page. –   No clear primary call-to-action. With so many entry points and categories, users lacked a clear sense of where to start or what the recommended next step was. –   The distinction between 'Products', 'Services', 'Themes', and 'Event Type' was not intuitive to a general audience. A user planning a birthday party may not instinctively know which category to begin with. –   Homepage did not establish a clear value proposition or positioning. It was unclear at a glance what scale of events Daniel Lay serves — private parties, weddings, corporate events, or all three — and what sets them apart. –   Duplicate and overlapping navigation paths (e.g. 'Garden Party' appeared under both Themes and Event Type) created confusion and undermined trust in the site structure. –   No obvious trust signals on the homepage — no client count, years of experience, testimonials, or notable events managed were surfaced prominently. –   The sheer volume of offerings risked making the company appear unfocused, rather than showcasing the genuine expertise behind each service area. –   Mobile experience was not optimised for a catalogue of this scale, making it especially difficult to browse hire products on smaller screens.  The Solution The redesign focused on bringing order to complexity. With a catalogue this large, the challenge was not just aesthetic — it was fundamentally about information architecture, user orientation, and guiding people efficiently from arrival to enquiry.  Navigation & Information Architecture The navigation was restructured around how users actually think about events — not around internal product categories. A user-centred taxonomy was proposed: starting from event type or occasion (wedding, corporate, birthday, etc.), then surfacing relevant services, themes, and hire items contextually. This reduces the cognitive load of the mega-menu and guides users naturally toward relevant content.  Duplicate navigation paths (such as Garden Party appearing in two categories) were consolidated, and clear labels were introduced to distinguish hire products from planning services.  Homepage Redesign The homepage was restructured to lead with a clear, confident statement of what Daniel Lay does and who they serve — covering the full spectrum from private parties to corporate events and weddings. A guided 'What are you planning?' entry point was introduced to segment users early and route them to the most relevant section of the site.  A featured highlights section was designed to surface the most popular or high-margin services — party packages, DJ hire, themed events — without requiring users to dig through menus.   Trust & Credibility A dedicated section was designed for the homepage to establish authority — featuring the number of events managed, years in business, service area coverage (London, Kent, Surrey), and customer testimonials. This content was present on the site but not strategically positioned to build confidence early in the user journey.  Product & Hire Catalogue The hire product section was redesigned with better filtering and visual hierarchy, making it easier to browse a large catalogue on both desktop and mobile. Category pages were given clearer intros to help users understand what's included before drilling down into individual products.  Clear Calls-to-Action A consistent enquiry/quote CTA was introduced throughout the site — on the homepage, category pages, and individual product pages — replacing the fragmented experience where different pages prompted different (or no) actions. The primary action was simplified to 'Get a Quote' to reflect the nature of the business, which requires custom pricing for most bookings.  Mobile Experience The navigation and catalogue were redesigned with mobile-first principles, ensuring that the large product library remained accessible and browsable on smaller screens. A collapsible, accordion-style mobile menu replaced the deep nested structure.  Outcome The redesigned website presents Daniel Lay Event Services as a capable, trustworthy company with the range to handle any event, without overwhelming or confusing the visitor. The cleaner architecture reduces friction for all user types, whether they arrive with a specific item in mind or a vague event brief.  Design Improvements –   Navigation restructured around user intent (event type) rather than internal product taxonomy. –   Duplicate navigation paths removed and category labels clarified. –   Homepage now leads with a clear value proposition and a guided entry point for new visitors. –   Trust signals — experience, coverage, testimonials — prominently surfaced above the fold. –   Consistent 'Get a Quote' CTA introduced across all key pages. –   Product catalogue redesigned for improved browsability with filtering and clearer category pages. –   Mobile navigation replaced with a collapsible, user-friendly structure suited to a large catalogue. REFLECTION Daniel Lay presented a different kind of design challenge to a typical service business. The problem was not a lack of content — it was an abundance of it. This project reinforced that for complex, multi-service businesses, information architecture and content strategy are as important as visual design. A beautiful interface on top of a confusing structure will still lose users. Getting the structure right first was the foundation on which everything else was built.
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140
Cover image for Auto parts Marketplace
Auto parts Marketplace
0
215
Cover image for Kids Toys website design
Kids Toys website design
0
0
Cover image for Luxury Travel website design
Luxury Travel website design
0
0
Adobe Illustrator(13)