Goody: Motion Graphics Explainer Video
Waqas Ali
Goody: The Joy of Gifting Made Simple – Motion Graphics Explainer Video
Objective
To create an engaging, informative, and visually delightful motion-graphics explainer video that communicates Goody’s core value proposition—making personal and corporate gifting effortless and thoughtful. The goal is to increase brand awareness, highlight key features, and inspire viewer action (e.g. sign-ups, gift sending).
Background & Context: Why Goody?
Innovative gifting platform: Goody enables gifting via email or text—no mailing address needed—allowing recipients to choose their gift from curated selections. (Retail Brew, Trustpilot)
Streamlined user experience: Payment is only processed after the recipient accepts the gift, and widely used by over 12,000 companies—including major brands like Google, Dropbox, Stripe—for employee recognition and client outreach. (Retail Brew, jobs.ongoody.com, CB Insights)
Comprehensive features: Offers branded gifting, “gift of choice” flexibility, scheduled automated gifting (birthdays, milestones), and international shipping capabilities. (SnackNation)
Target Audience
HR professionals and team managers seeking modern, customizable solutions for employee recognition.
Corporate leadership aiming to strengthen client relations or incentivize partners.
Everyday individuals looking for simple and meaningful ways to say thanks or celebrate someone—without the hassle.
Key Messaging & Story Arc
Hook (0–10 sec)
Open with a scenario: “Want to send a heartfelt gift... but hate asking for addresses or guessing tastes?”
Visual: Animated confetti, puzzled gift-giver, a digital “giftless” scenario.
Introducing Goody (10–25 sec)
“Meet Goody—gifting as easy as sending a text.”
Show mobile screens where user inputs recipient info (email/phone), sets a gift budget or occasion.
How It Works (25–50 sec)
Display three-step flow in animated panels:
Sender picks budget/occasion (“$50 Work Anniversary`).
Recipient receives gorgeous digital "unwrapping" message, chooses their gift, and enters shipping details.
Physical package is delivered—no awkward logistics.
Add icons or subtle motion to illustrate each step.
Goody’s Benefits (50–80 sec)
For companies: Automate gifting for birthdays, milestones; scalable at no extra cost.
For personal use: Quick, thoughtful, recipient-driven.
Highlight “500+ curated brands,” “no address needed,” “gift only charged once accepted.” (Retail Brew, SnackNation, Trustpilot)
Social Proof & Trust (80–100 sec)
Animated logos: Google, Stripe, Dropbox (jobs.ongoody.com, Retail Brew)
A brief quote bubble: “Incredible gift selection... easy to send and recipients love choosing their gift.” (SnackNation)
Overlay: “SOC 2, PCI-compliant; secure & trusted.” (Optionally pull from security profile) (Nudge Security)
Call to Action (100–120 sec)
“Make gifting feel good for everyone. Try Goody today—gift better, love better.”
Animated clickable button: “Get Started” or “Try Goody – It’s free to send.”
Visual & Animation Style
Tone: Bright, warm, playful yet polished. Think light-hearted colors—pastels or brand palette, friendly typography.
Transitions: Smooth motion using parallax layers, hovering UI elements, and character-like iconography.
Characters/Icons: Simple, stylized figures representing gift-senders and receivers, imbued with subtle expressions—e.g., smiling, surprised children or professionals.
Data visualization: Use animated infographics to show platform impact—e.g., rising number of companies, saving time, acceptance rates.
Audio: Uplifting background music, friendly voice-over (optional), with soft sound effects at gifting moments (like "ping" when unwrapping).
Deliverables
Explainer Video — approx. 1 – 1.5 minutes in motion-graphic animation.
Social Edits — 15- and 30-second versions for ads or social platforms.
Style Guide — assets including color scheme, typography, animation rules, and tone-of-voice guidelines.
Storyboard & Animatic — for pre-approval before full animation.
Timeline (Example)
Phase Duration Script & Storyboard 1 week Style & Animatic 1 week Animation & Sound Editing 2–3 weeks Revisions & Final Delivery 1 week Total Estimated Time ~5–6 weeks
Team & Roles
Creative Director / Animator: Leads visual style, storyboard, motion design
Scriptwriter / Voice-over: Crafts clear, friendly narrative, records audio
Sound Designer / Editor: Adds music, effects, ensures cohesive pacing
Project Manager: Oversees milestones, feedback loops, and delivery
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Posted Aug 10, 2025
Created a motion-graphics explainer video for Goody's gifting platform.
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Goody
