Social Media Strategy Projects in IndiaSocial Media Strategy Projects in India
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Cover image for From 0 to 5,000+ followers
From 0 to 5,000+ followers in one month. When I took on House of Duaa, the brief wasn't follower count. It was building a luxury fragrance brand people actually connect with. Through a combination of: - Strategic content built around scent as a feeling, not a product - Daily community engagement, not scheduled and forgotten - Influencer collaborations with creators whose homes matched the brand - Email and retention layered underneath, so the audience was owned Where it stands: 5,000+ followers in month one 9,686+ today Real brand recognition in a category full of louder, better-funded names Growth isn't luck. It's strategy, creativity and consistency doing their jobs at the same time. Who's building something in a crowded category right now? Happy to share what worked.
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Cover image for Social Media content: Using storytelling
Social Media content: Using storytelling to create conversations around children's mental health. Overview🙌 This campaign focuses on reframing common misconceptions around child behavior through empathy driven messaging and editorial style design. Instead of offering quick solutions, each post encourages parents and caregivers to pause, reflect, and understand the emotions behind a child's actions. Strategy🚀 • Developed emotionally driven hooks designed to stop the scroll and encourage reflection. • Used minimal layouts and editorial typography to create a premium, thought leadership aesthetic. • Balanced educational insights with compassionate messaging that builds trust rather than promotes services. • Positioned the organization as a knowledgeable and approachable voice within the mental health space. Skills🧠 • Content Strategy • Brand Messaging • Social Media Strategy • Educational Copywriting • Canva Design • Creative Direction
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