gabriela desconsi | fashion guides (UX writing & editorial design)
this one hits different! as part of my work as a fashion consultant, I developed a series of digital Fashion Guides — ebooks designed to translate style theory into clear, practical tools for personal wardrobe development. The guides are part of my broader approach to fashion consulting, which treats clothing as a form of communication and self-expression rather than a set of rigid rules.
Acting as both UX designer and author, I led the entire process: structuring the content, writing the guides, and designing the editorial layout and visual hierarchy. The result is a collection of educational materials that combine storytelling, usability, and visual clarity to help readers engage with fashion in a more thoughtful and personal way.
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paulo escrivano | website UX writing
Estúdio KA'A designed and developed the website for Paulo Escrivano, a consumer scientist who helps companies translate cultural signals, behavioral data, and emerging trends into strategic direction. His work focuses on transforming insights about consumption and culture into actionable strategies for brands and organizations.
My role focused on UX research and UX writing for the entire website, structuring the narrative and content architecture to clearly communicate Paulo’s methodology, services, and strategic perspective. The result is a digital experience that translates complex research-driven work into clear, engaging language for business leaders and innovation teams.
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Estúdio KA'A partnered with myTapp, a Brazilian beertech company developing smart draft systems and data platforms for bars, events, and hospitality operations. The project aimed to clarify the product ecosystem and translate complex technology into a clear and compelling digital experience.
My role focused on strategy, leading UX research to uncover user needs, operational contexts, and key value drivers. These insights informed the product narrative and the structure of the brand’s new website, w:here I led the UX writing, crafting the messaging and content architecture to communicate myTapp’s solutions with clarity, precision, and strategic focus.
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