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Ola Mike Esan's avatar
Ola Mike Esan
Lagos, Nigeria
Facebook(Meta) & Google Ads Expert | AI Automation
5.0
Rating
14
Followers
Facebook(Meta) & Google Ads Expert | AI Automation
Cover image for Facebook Ads Targeting Just Changed!
Facebook Ads Targeting Just Changed! Here's What It Means… Meta just quietly rolled out a new AI targeting feature, and I think it's more interesting for where it's heading than what it actually does right now. Let me break it down. Inside Ads Manager, at the ad set level under detailed targeting, some accounts now have a new option: "Describe your audience." Instead of manually scrolling through interest categories trying to guess the right ones, you literally write a description, up to 2,000 characters, of who your ideal customer is, and Meta's AI generates relevant detailed targeting suggestions based on that. For example: "small to medium business owners currently running their own Meta ads" or "in-house performance marketers running ads for large corporations." You paste that in, hit generate, and it spits out targeting categories that match. Full disclosure, when I tested this live, it was buggy and didn't generate anything. Worth flagging because new Meta features often roll out rough before they're stable. But I'd tested it earlier and it worked fine, and honestly the suggestions were solid, it even surfaced targeting options I didn't know existed, despite having run ads on my own business for years. Here's the honest take on where this stands right now: in its current form, it's mostly just a time-saver. It helps you find relevant categories faster and might unearth options you'd missed. But detailed targeting itself has become far less influential in how Meta actually decides who sees your ads compared to a few years ago, everything you select is treated more as a "suggestion" than a hard rule these days. But here's why I think this feature actually matters long-term: I'm confident this evolves into something bigger. Right now, your description gets translated into pre-existing categories. Eventually, I'd expect Meta to skip that translation step entirely and target directly off your description , letting you get incredibly specific instead of being boxed into broad existing categories. Think about the difference between "people interested in marketing" (a huge, vague category) versus "in-house performance marketers running Meta ads for large corporations" (a tiny, precise group that's exactly who you want). If Meta can eventually target that specifically, you could reach far fewer people, spend less overall, and get equal or better results, because you're not paying to reach anyone outside your actual audience. This would likely mean higher cost per impression for that hyper-specific audience (great for Meta's revenue), but potentially much stronger ROI for advertisers who know exactly who they're trying to reach. Worth keeping an eye on. If your account has this feature, it costs nothing to test it and see what it surfaces, even in its current limited form, it might reveal targeting options you've been missing. Follow along, I'll keep you updated as this rolls out further. 👀
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Cover image for Running Meta Ads is EASY
Running Meta Ads is EASY Once You Understand This With everyone's feed getting flooded with obvious AI-generated content, there's one strategy that's actually working better than ever right now, and it's the exact opposite of AI slop: using real creators in your ads. Here's why this matters. Nobody's favorite creator is AI-generated. People trust real humans they already follow, not generic content. So instead of fighting that, you lean into it, you partner with creators who already have your audience's attention and trust, and you use that in your ads. The ad format for this is called Partnership Ads. It's when a creator's profile and your business's profile are both tied to the ad, so you're tapping directly into their audience, the people who are already primed to pay attention because it's coming from someone they follow. And the data backs this up hard: partnership ads see a 13% higher click-through rate and a 71% higher brand lift compared to regular ads. That's not a small bump, that's a meaningfully different result. Here's how to actually find the right creator and make this work: 1. Know your audience first, then match the creator to them Don't just pick whoever has the biggest following. Pick someone your specific target audience already follows and trusts for that topic. A creator can have millions of followers and still be the wrong fit if their audience doesn't overlap with your buyers. Relevance beats reach every time here. 2. Use the Creator Marketplace to shortcut the search It analyzes your business account and suggests relevant creators automatically. Start with the ones already actively doing partnership ads with other brands, they're more likely to respond, and if brands are already spending budget with them, there's a good chance it's working. 3. Send outreach through the platform, not cold DMs Generic "we'd love to work with you" messages get ignored, especially by bigger creators drowning in inbound. Messaging through the Creator Marketplace routes into a separate inbox that creators actually check for business inquiries, way better response rate. 4. Get usage rights, not just a post This is the part people skip. A creator posting once to their own audience gets you a short burst of visibility, most of the value disappears within 24 hours. But if you negotiate permission to run their content as paid ads, you can keep leveraging their trust and face for months, sometimes years. Often costs little to nothing extra to add this in. 5. Work with a few creators, not just one Results can vary creator to creator. Start with 2-4 rather than betting everything on a single partnership. Increases your odds that at least one significantly outperforms your standard ads. 6. Be specific about some things, flexible on others Be crystal clear on the call-to-action and the hook structure (ask for multiple different openings/hooks so you get more usable creative variations). But let the creator write their own script and delivery, they know how to talk to their own audience better than you do. Don't over-direct the creative itself. One more thing worth checking before you partner with anyone do your due diligence. Have they talked about your product category before? Was it positive? Any past controversy that could reflect on your brand? Worth a quick check before committing. Bottom line: in a feed full of obviously-AI content, a real trusted face recommending your product is one of the strongest scroll-stoppers left. Worth testing even with a modest budget. Follow along, more of these breakdowns coming. 👀
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Cover image for This is not about a
This is not about a targeting fix or a bidding hack, it's about something a lot of advertisers refuse to consider. Let me tell you about a client I took on. This business had ads that used to work really well. Solid return on ad spend, consistent sales, all built around one product, a bestseller that was great for bringing in new customers. Then slowly, over time, results just... died. Not overnight. Just a steady decline until they were unprofitable across the board. The obvious answer would be "ad fatigue, right? Just refresh the creative." Except they'd already done that. New ads, new angles, tested regularly. Still declining. So something else was going on. Here's what I found when I actually dug in: the reviews for that hero product weren't great. Not terrible, just... "fine." "A bit disappointing." "There are better alternatives." And they had direct competitors selling something very similar, with better reviews. That gap was quietly killing their ability to acquire customers, no matter how good the ad creative was. So here's the uncomfortable truth in this: your ads don't operate in a vacuum. People don't just click and buy blindly anymore. They check reviews, they ask a friend, increasingly they'll even ask ChatGPT "is this actually good, or is there something better?" And your ad is only as strong as what happens when someone goes looking for a second opinion. There's also a compounding effect most people don't think about, negative word of mouth spreads faster and harder than positive word of mouth. One bad experience gets told to friends, who tell their friends. It snowballs quietly in the background while you're staring at your ad account trying to figure out why performance dropped. The real question isn't "is my product good?" It's "is my product better than the alternative someone can find in 30 seconds of searching?" That's the actual bar. So what do you actually do if this is happening to you? → Go straight to your reviews; the bad ones AND the good ones. Bad reviews tell you exactly what to fix. Good reviews tell you what to lean into and emphasize more. → Don't scale spend on a product with mediocre feedback. It just accelerates the negative word of mouth. Fix the product experience first, then pour fuel on it. → If one part of your range has strong reviews and another doesn't, consider shifting your ad budget toward what's actually earning trust, rather than what's just good at grabbing initial attention. In this case, the fix wasn't a new campaign structure or a smarter bid strategy. It was telling the client to stop aggressively pushing the one product with weak reviews and shift toward products people were actually raving about. Painful short-term call. Completely turned the account around. Sometimes the biggest lever in your ad account isn't in your ad account at all. Follow along, more real breakdowns like this coming. 👀
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Cover image for User behavior on Facebook and
User behavior on Facebook and Instagram has genuinely shifted, and if you're still tracking your ads the old way, you're probably underestimating how well they're actually working. Here's the stat that stood out to me: Gen Z is twice as likely to make a purchase WITHOUT ever clicking on the ad. Doesn't mean the ad didn't work, it means the journey from ad to sale got messier. Here's what's actually happening: someone sees your ad, doesn't click, and instead goes and checks reviews, searches for the product on Google, looks up a creator they trust in that niche, maybe hunts for a discount code, then eventually buys, completely separate from that original ad interaction. The ad still did its job. It just doesn't get credit for it. And this creates a real problem: if your tracking only counts click-through conversions, your ad account is going to massively under-report your actual results. You'll look at your numbers, think a campaign isn't performing, and either kill it or fail to scale it, when in reality it's working way better than what you're seeing. Here's what actually helps: Turn on view-through attribution, not just click-through Inside your ad set settings, there's an attribution window setting. Most accounts default to click-through only. Add view-through (max window is 1 day) so you're at least capturing people who saw the ad, didn't click, but converted shortly after. It's not a perfect fix, attribution windows used to be way longer, but it captures more of what's actually happening. Set up Conversions API, not just the Meta Pixel Most advertisers stop at the Pixel. But Conversions API does a much better job matching purchases to your ads when the customer journey isn't a straight line, which, as we just covered, is becoming more the norm, not the exception. If it feels technical, this is a cheap, easy thing to outsource on Upwork or Fiverr, well worth it for the data accuracy alone. Consider proper attribution software if you want full visibility For a true picture of what your ad spend is actually generating (including delayed or indirect conversions), third-party attribution tools give you a level of accuracy Meta's own reporting just can't match on its own. The bigger picture here: this trend is only going to grow. More people, not just Gen Z, are getting into the habit of double-checking things before they buy. Reviews, trusted creators, even asking AI tools "is this actually good, or is there something better?" That means two things matter more than ever going forward: your tracking needs to catch up to how people actually behave now, and your actual offer/reviews/reputation need to be genuinely strong, because verification before purchase is becoming the default, not the exception. Follow along, more of this kind of breakdown coming. 👀
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Facebook Business Manager(11)
Oluwaseun Aderemi 's avatar
Oluwaseun Aderemi
Lagos, Nigeria
Digital Growth Architect | 14x ROAS Framework
5.0
Rating
13
Followers
Digital Growth Architect | 14x ROAS Framework
Cover image for Digital Growth & Search Infrastructure Architecture
Digital Growth & Search Infrastructure Architecture
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5
Cover image for Pinterest SEO for a Nigerian
Pinterest SEO for a Nigerian Ready-to-Wear Brand Can Pinterest actually generate meaningful organic visibility for a Nigerian fashion brand? We tested it with Kicks RTW, a ready-to-wear fashion brand in Ibadan. Instead of treating Pinterest as another place to repost Instagram content, we approached it through search intent and visual discovery. We built content around: Nigerian fashion Ready-to-wear gowns Ibadan fashion Bubu styles Wedding guest outfits Eid and Ileya fashion Luxury ready-to-wear Specific customer fashion interests Over approximately five months, the account generated 109K+ organic visibility. A 90-day Pinterest Analytics snapshot recorded: 87,777 impressions 4,090 engagements 264 saves 49,390 total audience 2,730 engaged audience One Pin generated 22,919 impressions, while several others generated more than 11,000 impressions each. The bigger lesson wasn't simply the number of impressions. It was what happened when fashion content was created around what customers were actually trying to discover, rather than simply posting another product photo. Pinterest became another layer of the brand's search and discovery ecosystem. The result: a growing visual footprint that gave the brand additional opportunities to be discovered organically. Read the full case study → (https://tangiblegrowthagency.com/pinterest-for-nigerian-fashion-brands/)
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Cover image for Objective: Design, build, and optimize
Objective: Design, build, and optimize live digital web assets with a focus on technical search engine optimization (SEO), Answer Engine Optimization (AEO), and organic traffic conversion funnels. Technical Infrastructure: Implementation of structured data schema, site performance optimization, custom metadata architecture, and search indexation management. Analytics & Diagnostic Setup: Integration and tracking configuration across Google Analytics 4 (GA4) and Google Search Console (GSC) to diagnose traffic fluctuations, user behavior, and conversion drop-offs. Content & Search Strategy: Keyword intent mapping, technical audit execution, and organic acquisition workflows tailored for high-visibility search positioning.
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Cover image for Digital Growth Campaign for Nigerian Beauty Brand
Digital Growth Campaign for Nigerian Beauty Brand
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Facebook Business Manager(1)
AJETOMOBI JAMIU EDDIE GARNER's avatar
AJETOMOBI JAMIU EDDIE GARNER
Lagos, Nigeria
Shopify, Framer & Replo Dev | Marketer & B2C Sales Expert
5.0
Rating
112
Followers
Shopify, Framer & Replo Dev | Marketer & B2C Sales Expert
Cover image for Why SEO Is the Only
Why SEO Is the Only Employee That Works 24/7 Without Asking for a Salary Imagine hiring an employee who works every single day, never takes a break, never calls in sick, and keeps bringing customers to your business even while you're asleep. That's exactly what Search Engine Optimization (SEO) can do. Unlike paid ads that stop the moment your budget runs out, SEO helps your business appear when people search for products or services like yours on Google. For example, if you own a furniture store in Port Harcourt and someone searches "best furniture shop in Canada," "best restaurant in Florida" wouldn't you want your business to appear on the first page? That's the power of SEO. SEO isn't about tricking Google. It's about helping Google understand that your business is relevant, trustworthy, and useful to potential customers. The businesses that invest in SEO today often enjoy free, consistent traffic for months and even years. Think of Meta Ads as renting a house you get results while you pay. Think of SEO as owning the house you continue enjoying the benefits long after the initial investment. Question for you: If your business could rank on the first page of Google for one keyword, what keyword would you want it to be? Share your answer in the comments sections.
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Cover image for One of my clients, Puppies
One of my clients, Puppies Yoga, has been getting some amazing customer reviews. And honestly, this is why I always tell local business owners: your Google presence matters. Your Google Business Profile is not just a listing. It can be one of the first places a potential customer meets your business. I help local businesses set up and manage the Google side properly, including Google Business Profile optimization, Google Ads, GA4 tracking and Google Merchant Center. If you run a local business and feel like your Google presence could be doing more for you, send me a message. I’ll take a look and tell you what I’d improve.
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Cover image for I’m open to work, and
I’m open to work, and I’m actively looking for my next project. I’m putting this out here because I know someone in my network may be looking for exactly what I do. I’m a Shopify and eCommerce freelancer specializing in: • Shopify store design and redesign • Landing pages and conversion optimization • Product and collection setup • SEO and performance improvements • Email marketing and automation • eCommerce marketing strategy I’ve spent years helping businesses improve their online presence, and I’m ready to put that experience to work on a new project. I’ll also be honest about something. Sometimes I speak with business owners who have been burned by previous freelancers or agencies. They’re understandably cautious, and I completely respect that. But I also know the frustration of being judged for work I didn’t do. So rather than trying to convince anyone with promises, I’d rather earn trust through the work itself. Right now, I’m available for paid projects, short-term work, ongoing work, or collaboration opportunities. If you or someone you know needs help with a Shopify store, website, eCommerce project, or digital marketing, please send me a DM or tag them below. And if you don’t need my services but know a business owner who might, a referral could genuinely make a difference for me right now. I’m ready to work. Let’s build something.
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Cover image for ​Most e-commerce brands and local
​Most e-commerce brands and local businesses treat Google Merchant Center like a black box: You upload your products, cross your fingers, and pray you don't get hit with a suspension or zero impressions. ​Stop guessing with your product feeds. Here is what happens when your technical infrastructure and Merchant Center setup are dialed in correctly. 🚀 ​We recently executed a complete Google Merchant Center and local inventory optimization setup for Puppy Yoga Boston - Cambridge, transforming their catalog visibility into a steady stream of high-intent discovery: ​🔍 20,000+ Searches — Capturing high-intent local shopping and discovery traffic. ​👁️ 28,000+ Total Views — Maximizing product and brand visibility across Google's ecosystem. ​💬 4,900+ Interactions — Driving direct customer engagement, actions, and conversions. ​⭐ 22 New Reviews — Strengthening merchant trust and conversion rates. ​How we unlocked these numbers at Eddie Lab Digital: ​Feed & Data Optimization: Structuring product attributes, categories, and identifiers to satisfy Google’s strict algorithmic requirements. ​Error Prevention & Diagnostics: Clearing out policy warnings and ensuring seamless synchronization. ​Local & Shopping Integration: Bridging the gap between physical storefront inventory and online search demand. ​If your products are buried under feed errors, low visibility, or sudden suspensions, you are handing high-intent buyers straight to your competitors. ​Ready to turn your Google Merchant Center into a reliable, revenue-generating machine? ​Send me a DM or connect with me, Eddie Garner, and let's scale your digital storefront at Eddie Lab Digital. 📈 ​#GoogleMerchantCenter #EcommerceSEO #GoogleShopping #DigitalMarketing #ShopifyPartner #EddieLabDigital #LocalSEO #ConversionRateOptimization
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Facebook Business Manager(1)
Bukola Aladesulu's avatar
Bukola Aladesulu
Ikeja, Nigeria
Copy, Content and Social media Strategist for Businesses
5.0
Rating
13
Followers
Copy, Content and Social media Strategist for Businesses
Cover image for Content Strategy for FunZ Finance
Content Strategy for FunZ Finance
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11
Cover image for Blog Article - Personalized Budget Planning
Blog Article - Personalized Budget Planning
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Cover image for Blog Article - FunZ Financial Management Enhancement
Blog Article - FunZ Financial Management Enhancement
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10
Cover image for Blog Article - FunZ Financial Planning App Development
Blog Article - FunZ Financial Planning App Development
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Facebook Business Manager(1)
Joseph Elizabeth 's avatar
Joseph Elizabeth
Lagos, Nigeria
Brand Strategy, Content & Digital Marketing Specialist
New to Contra
Brand Strategy, Content & Digital Marketing Specialist
Cover image for Your business doesn't always need
Your business doesn't always need more followers. It may need better content. If people are viewing your page but not enquiring, don't immediately assume you need more followers. Look at what you're posting. Are you educating potential customers? Are you showing your product clearly? Are you answering the questions they have before buying? Are you building enough trust? Are you giving them a reason to take action? Visibility gets attention. Good content gives people a reason to stay, trust you and eventually buy. For example, instead of a skincare brand posting: “Our new moisturizer is available. Order now.” I would build content around the customer's problem: “Why does your skin still feel dry after moisturizing?” Then educate them, introduce the product as part of the solution, show how to use it, and give them a clear next step. That's the difference between just posting a product and marketing a product. What do you think makes someone stop scrolling and actually enquire about a product? This is a very good first post for you because you're showing potential clients that you understand marketing rather than begging them to hire you.
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Cover image for Created a 30-day social media
Created a 30-day social media content calendar with planned posts, content formats, captions, hashtags and posting schedules for Instagram and Facebook. The project also includes a weekly performance report showing key metrics, content insights, areas for improvement and recommendations for the following week. The calendar demonstrates how I combine content strategy, creative planning and performance analysis to help businesses stay consistent and create content with a clear purpose.
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Cover image for Developed a comprehensive Instagram growth
Developed a comprehensive Instagram growth strategy for Javelin Investment, a property management brand. The project included audience research, brand positioning, content pillars, posting strategy, content mix, growth tactics and monthly content planning. I also developed content ideas, Reel concepts, caption and hashtag strategies, competitor and trend research, and performance review recommendations to help strengthen the brand’s online presence, build trust and generate enquiries.
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Cover image for Your business doesn't need to
Your business doesn't need to be everywhere. It needs to be consistent. One thing I've noticed while looking at social media projects lately is that many businesses don't necessarily struggle because they have nothing to post. They actually have plenty of content. They have products. They have customer reviews. They have completed projects. They have photos and videos. They have expertise. They have stories. The problem is often turning all of that into content consistently. A strong social media presence requires more than occasionally posting a photo. It takes: → Content ideas that fit the audience → Reels & short-form videos that capture attention → Captions, hooks & CTAs that encourage action → A content calendar to stay consistent → Repurposing existing content instead of constantly starting from scratch → A consistent visual identity across platforms → Research & trend awareness to keep content relevant → Performance review to understand what is actually working And this is where having someone dedicated to your digital presence can make a difference. I help businesses turn their existing products, services, ideas and visual assets into strategic, engaging social media content for platforms like Instagram, Facebook, TikTok, YouTube and LinkedIn. The goal isn't simply to "post more." It's to make sure every piece of content has a reason to exist. If you're building a business and struggling to keep up with your online presence, I'd love to connect.
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Facebook Business Manager(1)
Olatunde Amos's avatar
Olatunde Amos
Lagos, Nigeria
Prioritizing Client Needs with My Expert in Web Development
Prioritizing Client Needs with My Expert in Web Development
Cover image for Christina Clovi | Ecommerce Development | Social Media Marketing
Christina Clovi | Ecommerce Development | Social Media Marketing
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Cover image for La Belle MD Aesthetics | Web Designer | SEO
La Belle MD Aesthetics | Web Designer | SEO
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Cover image for Buutify | Web Development | SEO
Buutify | Web Development | SEO
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Cover image for 3Cdesigns | Web Design | SEO
3Cdesigns | Web Design | SEO
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Facebook Business Manager(1)