Projects in HowardProjects in HowardVelore: The Art of Softness.
This is one of those projects that reminded me why I love branding. Velore is a luxury spa concept built around the idea that softness can be powerful. The brand explores how calm, texture, and emotion can create an experience that feels timeless and human.
I created a primary logo, submark, color palette, typography, website mockups, brochure, packaging, social media, and large-scale ads. Every part of it was created to feel intentional, warm, and a little romantic.
I’m really proud of this one! It feels thoughtful, complete, and true to my creative style. Hi, I’m Peyton, and this is my first post on Contra!
I recently completed a branding project for Kaz Tile and Flooring, a small tile and flooring installation company in Green Bay, WI.
Most small subcontractors don’t take branding seriously, so standing out came down to clean design, clear messaging, and authentic color choices. The earthy, youthful tones give the brand a dependable yet modern feel that matches his work.
The final package included:
- Primary, secondary, and submark logos
- Icon and design elements
- Business card, invoice, and website mockups
- Photography style
- Three typefaces and a full color palette
This project came together in the best way, feeling grounded, professional, and true to his story. If you want to chat about your own brand ideas, you can reach out to me here on Contra! 
