Visual Design Projects in Groningen

Visual Design Projects in GroningenVisual Design Projects in Groningen

Cover image for Visual Identity Design for Onday

Visual Identity Design for Onday

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Cover image for MIDDAY | Campaign & Art

MIDDAY | Campaign & Art Direction MIDDAY was positioned as a habit brand rather than a special-occasion destination. The campaign language is direct, playful and grounded in the reality of a busy day. Good food, made properly, without turning lunch into a whole performance. Not the place you save for someday. The place you return to every Tuesday. Soon a deeper take and look in this personal project. MIDDAY may not be a real sandwich bar yet, but the concept is ready to leave the mockups whenever someone wants to open the doors. Lunch. Handled.

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3.7K

Cover image for Part 4 - Anonymised example

Part 4 - Anonymised example of a business workshop presentation on how to do a product demo

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Aura - Logo Design

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Cover image for MIDDAY | Visual Identity System

The

MIDDAY | Visual Identity System The MIDDAY identity was designed to work hardest in the everyday touchpoints, from menus and receipts to signage and takeaway moments. A compact colour palette, oversized typography and loose illustrated assets keep the brand recognisable while giving it enough flexibility to feel relaxed, playful and human. A system made for real lunch breaks, not just polished mockups. Last part before the case study on this personal project. It may only exist in mockups for now, but the brand is ready whenever someone wants to make it real.

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8.2K

Cover image for Part 3 - Anonymised example

Part 3 - Anonymised example of a business workshop presentation on how to do a product demo

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MIDDAY | Sandwich Bar Brand Identity A self-initiated brand identity for MIDDAY, a contemporary sandwich bar built around one simple idea: everyday lunch should still feel worth looking forward to. The identity combines bold editorial typography, warm lifestyle photography and familiar deli-inspired details to create something considered, approachable and easy to return to. Your 12:30 deserves better. more posts on this one in the upcoming days!

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2.5K

Cover image for Part 2 - Anonymised example

Part 2 - Anonymised example of a business workshop presentation on how to do a product demo

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Cover image for A closer look at Karmae.

An

A closer look at Karmae. An exploration of balance, contrast, and presence... translated into a refined wordmark and visual system. Sublte details, controlled spacing, and a focus on restraint over excess. More coming soon. Full case study after the weekend.

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914

Cover image for Publication for the Serbian think

Publication for the Serbian think tank European Policy Centre (Serbia)

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Cover image for Karmae, a fragrance concept exploring

Karmae, a fragrance concept exploring the space between earth and atmosphere. This project started with the idea of balance: reflective chrome, mineral textures, and delicate botanical linework forming a system that feels both grounded and weightless. The bottle acts almost like a celestial object; minimal, reflective, and constantly shifting with light. Genderless, atmospheric, and quietly powerful. Really enjoyed building this world and translating the idea of orbit and movement into something tactile. More from this project coming soon, including a deeper case study.

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Cover image for Part 1 - Anonymised example

Part 1 - Anonymised example of a business workshop presentation on how to do a product demo

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