Freelance Visual Designers in GroningenFreelance Visual Designers in Groningen
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May | Brand designer & strategist's avatar
May | Brand designer & strategist
proGroningen, Netherlands
Creating strategic brands with brains & personality
$1k+
Earned
3x
Hired
5.0
Rating
186
Followers
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expert

Creating strategic brands with brains & personality
Cover image for MIDDAY | Campaign & Art
MIDDAY | Campaign & Art Direction MIDDAY was positioned as a habit brand rather than a special-occasion destination. The campaign language is direct, playful and grounded in the reality of a busy day. Good food, made properly, without turning lunch into a whole performance. Not the place you save for someday. The place you return to every Tuesday. Soon a deeper take and look in this personal project. MIDDAY may not be a real sandwich bar yet, but the concept is ready to leave the mockups whenever someone wants to open the doors. Lunch. Handled.
11
62
3.7K
Cover image for MIDDAY | Visual Identity System The
MIDDAY | Visual Identity System The MIDDAY identity was designed to work hardest in the everyday touchpoints, from menus and receipts to signage and takeaway moments. A compact colour palette, oversized typography and loose illustrated assets keep the brand recognisable while giving it enough flexibility to feel relaxed, playful and human. A system made for real lunch breaks, not just polished mockups. Last part before the case study on this personal project. It may only exist in mockups for now, but the brand is ready whenever someone wants to make it real.
14
53
8.2K
Cover image for MIDDAY | Sandwich Bar Brand
MIDDAY | Sandwich Bar Brand Identity A self-initiated brand identity for MIDDAY, a contemporary sandwich bar built around one simple idea: everyday lunch should still feel worth looking forward to. The identity combines bold editorial typography, warm lifestyle photography and familiar deli-inspired details to create something considered, approachable and easy to return to. Your 12:30 deserves better. more posts on this one in the upcoming days!
11
49
2.5K
Cover image for A closer look at Karmae. An
A closer look at Karmae. An exploration of balance, contrast, and presence... translated into a refined wordmark and visual system. Sublte details, controlled spacing, and a focus on restraint over excess. More coming soon. Full case study after the weekend.
3
28
914
Visual Designer(5)
Jeroen van Eerden's avatar
Jeroen van Eerden
proGroningen, Netherlands
Design that beats the competition.
$1k+
Earned
2x
Hired
5.0
Rating
60
Followers
Design that beats the competition.
Cover image for Visual Identity Design for Onday
Visual Identity Design for Onday
6
47
Cover image for Aura - Logo Design
Aura - Logo Design
1
11
Cover image for Hi, my name is Jeroen
Hi, my name is Jeroen and I am a freelance logo and visual identity designer. Here are some of my most recent and more best known work I created over the years. Currently open for new freelance projects.
0
101
Cover image for Recent finished logo for a safety app that shares your live ...
Recent finished logo for a safety app that shares your live status and location with trusted contacts, so they know you’re safe. Created several concept directions during the project. Eventually, concept 4 stood out the most for my client and he instandly loved this as it matched 100% with his app he envisions to look and feel like. Would love to hear your favorite out of these 5 options I presented. Happy new design week, everyone! 😊
0
221
Visual Designer(2)