Packaging Design Projects in Groningen
Packaging Design Projects in Groningen
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May | Brand designer, strategist & creative director
pro
Karmae — Fragrance Brand Identity & Packaging
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Gert van Duinen
pro
Liquid Special K - Logomark & Packaging
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May | Brand designer, strategist & creative director
pro
KARMAE: ASTER | Product, Packaging & 3D Development Part two moves a little closer to the product itself. ASTER was designed as the softer side of the KARMAE world, but that softness still needed structure. The material language became a big part of that balance, combining frosted glass, muted metallics and pale neutral tones to keep the product feeling tactile, refined and recognisable. From there, the packaging and product details were developed to feel like part of the same system rather than separate applications. The aim was to keep every touchpoint visually quiet, but still specific enough to carry the identity on its own. Everything shown here was designed and directed by me, including the product development, packaging, materials, compositions and final 3D renders built in Blender. A closer look at the details behind ASTER.
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May | Brand designer, strategist & creative director
pro
KARMAE: ASTER | Brand Identity, Packaging & 3D Direction ASTER explores the softer side of KARMAE. Where Orbit leaned into shadow, mineral weight and atmosphere, ASTER brings the same brand world closer to light. Frosted glass, pale botanicals, muted metallics and softer tonal contrast create a quieter, more tactile expression without losing the core identity behind it. For this refresh, I kept the original KARMAE foundation and expanded the system rather than replacing it. The goal was to show how one brand can hold two very different moods while still feeling cohesive across product, packaging and visual direction. Everything shown here was designed and directed by me from start to finish, including the product design, packaging, environments, materials and final 3D renders built in Blender. Part one of ASTER.
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May | Brand designer, strategist & creative director
pro
BLAIRE | Brand Identity & Packaging Blaire was built around the idea of making a minimal brand feel distinctive without relying on excess. The visual direction combines a restrained palette, confident typography and metallic packaging details to create something that feels clean and elevated, while still carrying enough personality to be recognisable. Rather than treating the logo, packaging and supporting graphics as separate pieces, the identity was designed as one system. Repetition, scale and typography become part of the brand language, allowing it to stay consistent across both product and communication. A closer look at some of the applications that brought the Blaire identity together.
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May | Brand designer, strategist & creative director
pro
Part 2 of BLAIRE focuses on the structure behind the visual direction; exploring typography, layout systems, printed elements, and the details that create consistency across the brand. This phase shifts away from atmosphere and moves deeper into the mechanics of the identity system; balancing softness with precision through restrained compositions and controlled spacing. More renders + Full case study coming soon ✦
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May | Brand designer, strategist & creative director
pro
BLAIRE is a skincare and beauty concept centered around softness, restraint, and sculptural cosmetic forms. The direction explores skin-first products through coated aluminium packaging, muted floral tones, and editorial-inspired layouts. Designed as beauty objects first, the collection balances subtle branding with softened silhouettes, reflective finishes, and atmospheric color palettes. The first release includes a radiant skin tint, hydrating setting mist, and barrier priming cream developed as a cohesive luxury beauty line. Part 2 and 3 of the project, iuncluding more of the packaging and brand system will be shared this weekend, alongside the full case study.
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May | Brand designer, strategist & creative director
pro
A closer look at Karmae. An exploration of balance, contrast, and presence... translated into a refined wordmark and visual system. Sublte details, controlled spacing, and a focus on restraint over excess. More coming soon. Full case study after the weekend.
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May | Brand designer, strategist & creative director
pro
Karmae, a fragrance concept exploring the space between earth and atmosphere. This project started with the idea of balance: reflective chrome, mineral textures, and delicate botanical linework forming a system that feels both grounded and weightless. The bottle acts almost like a celestial object; minimal, reflective, and constantly shifting with light. Genderless, atmospheric, and quietly powerful. Really enjoyed building this world and translating the idea of orbit and movement into something tactile. More from this project coming soon, including a deeper case study.
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May | Brand designer, strategist & creative director
pro
Bare Earth — Elemental Body Care Identity
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May | Brand designer, strategist & creative director
pro
Oaten was created for modern routine. Nourishment positioned as structure, not spectacle. High protein, high fiber; translated into a restrained visual system. Muted neutrals, grounded typography, and layered materials create clarity without noise. Three blends. One daily rhythm. Designed to move seamlessly across packaging and print; tactile, precise, and intentional.
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May | Brand designer, strategist & creative director
pro
Not every body care brand needs to glow. Bare Earth explores strength as a brand decision, not just a formula claim. Forest extracts, mineral clays, pine resins; translated into a restrained visual system. Mockups by me, available soon
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May | Brand designer, strategist & creative director
pro
Small look at Cinnapop, a gingerbread cookie brand I made for fun... Just in time for the holidays!
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May | Brand designer, strategist & creative director
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Branding & packaging for Daily Cha, let’s cha together. fresh, and anything but boring. We’re here to turn matcha into a vibe: playful colors, good energy, and a menu full of choices that hit just right. It’s not just tea, it’s a ritual you’ll actually look forward to.
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