Explore BLAIRE's Identity: Structure, Typography & More

Explore BLAIRE's Identity: Structure, Typography & MoreExplore BLAIRE's Identity: Structure, Typography & More

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May - Brand designer & strategist

pro

• 8h

Part 2 of BLAIRE focuses on the structure behind the visual direction; exploring typography, layout systems, printed elements, and the details that create consistency across the brand.

This phase shifts away from atmosphere and moves deeper into the mechanics of the identity system; balancing softness with precision through restrained compositions and controlled spacing.

More renders + Full case study coming soon ✦

Completed work

Brand Design Packaging Design Product Design Adobe Photoshop Blender Adobe Illustrator showyourwork productdesigner 3d

Leticia Padilla

• May 10

The synthesis of a craft.

A preview of the visual identity for Tapidecor, a brand where furniture is created from scratch through artisanal manufacturing and signature upholstery.

The development is based on a geometric synthesis representing the iconic profile of a chair. As the most essential form of a seat, this structure symbolizes the primary physical touchpoint between the user and the design, capturing the essence of the craft: the balance between structural firmness, functionality, and the comfort of the finish.

The system features two variants: an integrated version where the naming is housed within the core of the symbol, and a pure logomark for high-impact applications (wood engraving, embroidery, or stamps), where the form maintains the brand identity on its own.

Iconography Design Brand Design Visual Design Adobe Creative Cloud Adobe Photoshop Adobe Illustrator branddesigner icondesign brandingstudio

Nagaraj M

• May 10

Lovely!

Oriku Designs

• May 10

Minimalism + ASCII art feels illegal in motion design. Built this inside Unicorn Studio + Framer and I genuinely can’t stop staring at it.

Web Design UI Design Unicorn Studio Framer motiongraphics

Mohd Sohail

• May 13

Looks awesome!

Kris Anfalova

• May 9

Built this entire identity around a single symbol.

Built this entire identity around the lambda. It’s minimalist, tech-forward, and integrated into a system that stays consistent from the landing page to the dashboard.

Less theory, more shipping.