Creative Writing Projects in GeorgiaCreative Writing Projects in GeorgiaBuilding the strategy for a mission that matters.
For the 2026 Philadelphia Food Summit, I developed the campaign architecture and narrative strategy connecting the Summit's mission with the people, perspectives, and stories behind its work.
My work included shaping the broader campaign narrative, developing thought-leadership content, and creating the narrative concept for a documentary short. I also ghostwrote four executive op-eds in distinct voices, translating individual leadership perspectives into compelling public-facing arguments.
The goal was to give the Summit a cohesive story across formats, from executive commentary to documentary storytelling, while preserving the distinct perspectives of the people involved.
My role: Content strategy, campaign architecture, narrative development, executive ghostwriting, and documentary concept development. How I Grew a Substack to Top 100 in Faith & Spirituality
Zero to 550+ subscribers, a paid tier, and a Top 100 Rising ranking — no ads, no viral luck. Just a repeatable voice-first growth system.
The challenge: Launch a brand-new publication in one of Substack's most crowded categories — Faith & Spirituality — with no existing email list and no ad budget.
The approach: I treated growth as a writing problem, not a marketing problem. I built the publication on voice-first positioning (anti-toxic-positivity, written from inside life's transitions, not after them), two recurring series that gave readers a reason to return weekly, and a short-form Notes strategy I developed into two repeatable formats — one engineered for reach, one engineered for shareability.
The results:
550+ subscribers with an active paid tier
Top 100 Rising in Faith & Spirituality
88% of subscriber growth driven by the Notes strategy
A community engagement system that turns readers into repeat commenters and restackers
Why it matters for you: This is the exact playbook I bring to client newsletters — positioning, publishing structure, and growth systems that work without an ad budget. If I can do it in a saturated category, I can adapt it to yours. Turning a dining concept into an unforgettable brand.
I developed three activation concepts for Picnic, a dining establishment serving a unique blend of American and Lebanese fare, on behalf of their parent company, Kassis & Co. I explored ways to generate revenue while building a more distinctive brand, stronger community connections, and lasting value.
The concepts included a premium omakase experience, a founder-focused gifting initiative, and Picnic Table: a communal dining experience positioned as Philadelphia's Village Table.
For Picnic Table, I developed the brand positioning, experience concept, and narrative connecting premium seasonal food, shared experiences, and a rotating nonprofit mission. The idea was to give people more than a meal to attend. It gave them a reason to gather.
My role: Concept development, brand positioning, narrative strategy, and creative copywriting. 
