Content Strategy and Narrative Development for Food Summit CampaignContent Strategy and Narrative Development for Food Summit Campaign
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Building the strategy for a mission that matters.
For the 2026 Philadelphia Food Summit, I developed the campaign architecture and narrative strategy connecting the Summit's mission with the people, perspectives, and stories behind its work.
My work included shaping the broader campaign narrative, developing thought-leadership content, and creating the narrative concept for a documentary short. I also ghostwrote four executive op-eds in distinct voices, translating individual leadership perspectives into compelling public-facing arguments.
The goal was to give the Summit a cohesive story across formats, from executive commentary to documentary storytelling, while preserving the distinct perspectives of the people involved.
My role: Content strategy, campaign architecture, narrative development, executive ghostwriting, and documentary concept development.
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