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Turning a dining concept into an unforgettable brand.
I developed three activation concepts for Picnic, a dining establishment serving a unique blend of American and Lebanese fare, on behalf of their parent company, Kassis & Co. I explored ways to generate revenue while building a more distinctive brand, stronger community connections, and lasting value.
The concepts included a premium omakase experience, a founder-focused gifting initiative, and Picnic Table: a communal dining experience positioned as Philadelphia's Village Table.
For Picnic Table, I developed the brand positioning, experience concept, and narrative connecting premium seasonal food, shared experiences, and a rotating nonprofit mission. The idea was to give people more than a meal to attend. It gave them a reason to gather.
My role: Concept development, brand positioning, narrative strategy, and creative copywriting.
The network for creativity
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i built this portfolio template in framer a few months ago, and it’s been exciting to see how much traction it’s been gaining lately!
it’s now #81 overall and #25 in the designer category on the framer marketplace, bringing in more views, reach, and commissions along the way.
sharing the case study here if you want to take a closer look at the project and see how it came together! 🙌
Huge congrats Max! #81 overall and #25 in designer category on Framer marketplace is no small feat 🚀 Framer templates that actually get traction + commissions is the dream. Well deserved!
I designed and built this hero as a concept for Nation, an AI store builder for first-time sellers. You write one sentence, and Nation builds the store, runs the ads and ships the orders while you approve each step
The brief asked for “a nation, not a SaaS.” A nation is somewhere you travel to, so the hero is a boarding pass for one trip: JOB → OWN, from your 9-to-5 to your own store. The ticket’s only highlight is “First sale,” which promises money without promising a number
Before the ticket I tried a flag, a passport, a main street of shops and a shipping box. The box didn’t make it, but its airmail stripes ended up on the stub
On the live page the two torn halves of the ticket snap together, the page builds around it, and hovering flips it to the back. Below that, one real seller’s story explains the product with the interface set into the sentence
Live site: nation-site-xi.vercel.app
Concept work, not affiliated with Nation
The boarding pass idea for "JOB to OWN" is clever. Love that the ticket tears apart as the page builds.
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