Tiniki Scruggs
Ghostwriter & copywriter for coaches and creators.
New to Contra
Tiniki is ready for their next project!
Now booking: ghostwriting and copywriting clients.
I help faith-based coaches, creators, and small business owners turn their ideas into writing that actually sounds like them, and moves people to act.
Services:
Ghostwriting — newsletters, essays, thought leadership
Copywriting — sales pages, email sequences, launch copy
Brand voice and messaging
Background: 15+ years in HR and people operations, now writing full-time. I care about clarity and connection in equal measure.
A few openings this month. Reach out and let's build something. #copywriting
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Your Words Are Seeds: Why Self-Talk Matters More Than You Think
A faith-centered reflection on how self-talk shapes growth and healing — because what you repeatedly say about yourself lands deeper than what anyone else ever said. One of my strongest-performing paid posts by engagement, showing how I blend psychological insight with scripture in an accessible voice.
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Belonging Without Performance
A paid-tier essay on trauma-trained usefulness — the habit of earning belonging through performance — and learning to rest in God instead. Written for readers navigating loneliness and grief, this piece demonstrates the intimate, kitchen-table voice that converts free readers into paying subscribers.
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To the Woman in the Waiting Room
An essay for women in the space between what was and what's next — where "fear wears the costume of wisdom." My highest-engagement paid post to date, with readers restacking and commenting that it named a season they didn't have words for. This is the piece that shows what my writing does best: articulate the experience a reader couldn't articulat.... for herself.
https://becomingwithtiniki.substack.com/p/to-the-woman-in-the-waiting-room?r=3q857
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How I Grew a Substack to Top 100 in Faith & Spirituality
Zero to 550+ subscribers, a paid tier, and a Top 100 Rising ranking — no ads, no viral luck. Just a repeatable voice-first growth system.
The challenge: Launch a brand-new publication in one of Substack's most crowded categories — Faith & Spirituality — with no existing email list and no ad budget.
The approach: I treated growth as a writing problem, not a marketing problem. I built the publication on voice-first positioning (anti-toxic-positivity, written from inside life's transitions, not after them), two recurring series that gave readers a reason to return weekly, and a short-form Notes strategy I developed into two repeatable formats — one engineered for reach, one engineered for shareability.
The results:
550+ subscribers with an active paid tier
Top 100 Rising in Faith & Spirituality
88% of subscriber growth driven by the Notes strategy
A community engagement system that turns readers into repeat commenters and restackers
Why it matters for you: This is the exact playbook I bring to client newsletters — positioning, publishing structure, and growth systems that work without an ad budget. If I can do it in a saturated category, I can adapt it to yours.
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