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Cover image for Most Shopify stores can’t actually
Most Shopify stores can’t actually see where their orders come from. A customer places an order, you open it in the Shopify backend… and it just says Direct or shows no clear source. No Facebook. No Google. No campaign data. So you can’t tell which ads are really making money. I fix this. I set up Shopify attribution so every order stores its real traffic source directly inside the order details. When you click any order in your backend, you can immediately see the UTM source, medium, campaign, keyword, and ad variation that generated that sale. This helps store owners confidently scale ads, cut wasted spend, and finally understand what’s driving revenue. If your Shopify orders don’t clearly show where each sale came from, your attribution setup is incomplete. Send me your store link and I’ll quickly check it for you.
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