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Cover image for Most Shopify stores can’t actually
Most Shopify stores can’t actually see where their orders come from. A customer places an order, you open it in the Shopify backend… and it just says Direct or shows no clear source. No Facebook. No Google. No campaign data. So you can’t tell which ads are really making money. I fix this. I set up Shopify attribution so every order stores its real traffic source directly inside the order details. When you click any order in your backend, you can immediately see the UTM source, medium, campaign, keyword, and ad variation that generated that sale. This helps store owners confidently scale ads, cut wasted spend, and finally understand what’s driving revenue. If your Shopify orders don’t clearly show where each sale came from, your attribution setup is incomplete. Send me your store link and I’ll quickly check it for you.
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Cover image for Project Overview – ZIALED Energy
Project Overview – ZIALED Energy Pouch Website I designed and developed a high-converting ecommerce website for a performance-focused brand selling nicotine-free energy pouches. The goal of the project was to create a premium, modern shopping experience that clearly communicates the product’s value—clean energy, focus, and convenience—while driving conversions. What I did: Transformed the brand vision into a clean, high-impact UI Built a conversion-focused landing experience with strong hero messaging and clear CTAs Designed product sections to highlight flavors, benefits, and quick purchase options Structured the site to guide users from awareness → trust → purchase Integrated lifestyle visuals to align the product with performance-driven users (fitness, outdoor, productivity) Key Features: Fully responsive, mobile-first design Optimized product display with “Quick Add” functionality Clear benefit-driven sections (zero sugar, nicotine-free, minimal ingredients) Social proof integration (reviews + Instagram content) Smooth user flow to reduce friction and increase conversions Result: The final website delivers a premium brand feel while maintaining a strong focus on usability and conversion, making it easy for users to understand the product and purchase quickly. This project reflects my ability to combine UI/UX design with real business goals—especially for modern DTC and Shopify brands.
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