Visual Design Projects in GatineauVisual Design Projects in GatineauChromatic Duel is a visual decision experience built in Wonder for the Contra x Wonder Challenge.
The project explores a simple idea:
Color palette selection should not only be about taste.
It should survive pressure.
Chromatic Duel turns two competing palette directions into a visible stress test. Ember enters as the bold, warm, dramatic direction. Tidal enters as the calm, precise, premium system direction.
Instead of presenting both palettes as moodboards, the Wonder canvas frames them as a duel.
The question is not:
“Which one looks better?”
The question is:
“Which one survives?”
Inside Wonder, I used the canvas to shape the full decision journey: the initial duel, the stress-test comparison, the iteration trail, the pivot in criteria, the workflow proof layer, and the final verdict.
The palettes are compared through four qualitative lenses:
Contrast
Harmony
Accessibility
System fit
As the system became clearer, Ember felt expressive but less stable. Tidal held together better across the interface direction, making it the stronger final choice.
Final Wonder verdict:
TIDAL SURVIVES.
Ember is archived.
I also created a Framer page as a bonus interactive wrapper. It lets visitors try challenger palettes and compare them visually against the fixed Tidal benchmark. The Framer page extends the experience, but the official build, workflow, and final decision remain in Wonder.
The core memory line:
The palette that survives the stress test wins.
Wonder file:
https://app.wonder.so/faadil-boussari/files/019f35d4-04d2-7664-afd6-bb717a9100bf
Walkthrough video:
Uploaded directly with this submission.
Framer bonus page:
https://cyan-lettuce-159672.framer.app/ BRAYD: The Braided Focus Flame 🔥
BRAYD is an original mascot created for BURN THE TASK, a fictional productivity ritual brand built around focus, completion, and quiet discipline.
Rather than designing a cute candle character, I built a full mascot system around one clear visual behavior: focused time burns into completion. BRAYD is a braided wick core inside a faceted wax body. As a task progresses, the wick burns down, the wax form changes through clear stages, and the final braided strand becomes a checkmark.
The mascot was designed to stay recognizable across every touchpoint, from the custom wordmark and hero poster to the sticker system, focus ritual packaging, burn sequence, and consistency board. Every asset uses the same visual DNA: the same braided wick, the same faceted wax body, the same angular flame, and the same final checkmark.
This project explores how a single mascot can become the face of a fictional productivity world by turning an abstract idea, focus, into a visual ritual.
Character Brief
Name: BRAYD
Role: The Braided Focus Flame
Personality: quiet, intense, disciplined, stubborn, focused, and encouraging without being soft.
BRAYD does not rush you and does not distract you. He simply burns with you until the task is done. His braided wick represents focused effort, his faceted wax body represents pressure and progress, and his final checkmark represents completion earned through attention.
Recraft Project
Explore the full project here:
https://www.recraft.ai/project/a75515d8-3533-42f4-9a93-9815d2f3f7e3
Applications Included
The BRAYD system includes a custom name logo, hero poster, sticker pack, focus ritual packaging, burn to checkmark sequence, and a final consistency board showing the mascot across multiple moments and touchpoints.
Proof of Consistency
Same wick. Same facets. Same flame. Same final checkmark.
#RecraftAI #CharacterDesign #MascotDesign #BrandIdentity #CreativeAI #Illustration #DesignChallenge #BrandDesign #ConceptArt #MotionDesign #GraphicDesign #MascotSystem #ProductivityDesign #DigitalArt Editorial AI: Designing the Quiet Luxury Aesthetic
Overview
This project explores how editorial art direction principles can be applied to AI-generated imagery to create premium visual assets that feel timeless, authentic, and brand-aligned.
Rather than pursuing hyperrealism or trend-driven aesthetics, the objective was to develop a visual language rooted in restraint, sophistication, and intentionality.
The result is a collection of AI-generated editorial imagery designed to embody the principles of Quiet Luxury.
The Challenge
A significant portion of AI-generated content is instantly recognizable due to over-stylization, excessive detail, artificial lighting, and unrealistic visual cues.
The challenge was to create imagery that feels:
Natural rather than synthetic
Premium rather than promotional
Timeless rather than trend-driven
Editorial rather than purely generated
Creative Direction
Aesthetic Philosophy
The visual system is built around the principles of Quiet Luxury:
Minimalism over excess
Authenticity over spectacle
Texture over visual noise
Presence over attention-seeking
Warm neutrals, organic materials, and understated compositions establish a sense of trust, confidence, and sophistication.
Visual Language
The project relies on:
Earth-toned color palettes
Natural window lighting
Soft contrast
Clean compositions
Intentional negative space
Each image is designed to communicate calm confidence and enduring value.
Technical Execution
To achieve an editorial-quality appearance, generation workflows were optimized using:
85mm portrait lens simulations
Shallow depth of field
Controlled lighting ratios
Cinematic framing
Consistent styling references
These techniques help bridge the gap between AI generation and professional photography.
Outcome
The resulting imagery demonstrates how AI can be used to create sophisticated visual assets that align with premium brand positioning.
Rather than appearing artificial or trend-driven, the content functions as a cohesive editorial system suitable for luxury, lifestyle, hospitality, fashion, and personal branding applications.
Key Takeaways
✅ Editorial Art Direction
✅ Premium Brand Storytelling
✅ Luxury Visual Identity
✅ AI-Assisted Creative Production
✅ Consistent High-End Aesthetics
Project Outcome
This project showcases my ability to translate luxury brand principles into scalable AI-generated visual systems, creating imagery that feels intentional, tactile, and commercially relevant.
