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Cover image for Divino is a tech retailer specializing in smartwatches and w...
Divino is a tech retailer specializing in smartwatches and wearables. While the products are technological, the brand's core value is purely human. The goal was to create an identity that feels "splendid"—and in a way, divine. We developed a minimalist visual system that balances the cold precision of technology with the warmth of human service: 1. The Symbol: A stylized halo that represents the "Divine" quality of the service. 2. The Human Application: On ID badges, the symbol interacts directly with the staff photos, placing a "halo" over them to highlight the human element behind the tech. 3. The Experience: A monochromatic, sleek palette that conveys luxury and modernity. The result is a sophisticated identity that elevates the act of buying technology from a transaction to a premium experience.
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Cover image for 🚀 Built a Multi-Touch Attribution
🚀 Built a Multi-Touch Attribution Engine & Dashboard Measuring marketing impact across multi-touch customer journeys is a tough data challenge. I built Vectra Analytics to solve this—a platform that models cross-channel performance using statistical attribution models. Tech Stack: Frontend: Streamlit (dark mode UI) Processing & Viz: Python, Pandas, NumPy, Plotly Database: SQLAlchemy Async (aiosqlite) Data Quality: Pydantic v2 validation Core Features: Flexible Attribution Models: Switch instantly between First/Last Touch, Linear, Time Decay, and Markov Chains. Core Metrics: Tracks Attributed Revenue, Spend, Net Profit, and ROAS. Executive Decision Matrix: Scatter plots mapping Spend vs. Revenue vs. ROAS for fast insights. #Python (https://www.linkedin.com/search/results/all/?keywords=%23python) | #DataEngineering (https://www.linkedin.com/search/results/all/?keywords=%23dataengineering) | #Streamlit (https://www.linkedin.com/search/results/all/?keywords=%23streamlit) | #Analytics (https://www.linkedin.com/search/results/all/?keywords=%23analytics) | #SoftwareEngineering (https://www.linkedin.com/search/results/all/?keywords=%23softwareengineering) | #DataScience (https://www.linkedin.com/search/results/all/?keywords=%23datascience) | #GrowthAnalytics (https://www.linkedin.com/search/results/all/?keywords=%23growthanalytics)
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