Built a reporting pipeline pulling MRR, churn, and pipeline data from Stripe, HubSpot, and Zoho into a live Google Sheets dashboard refreshed every 24 hours. Eliminated 6 hours of weekly manual reporting. Anomaly detection fires a Slack alert when any metric drops past a set threshold. Built for a 3-person ops team managing $2M ARR.
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Built a scheduled data quality pipeline that audits CRM records, flags duplicates, fills missing fields via enrichment APIs, and standardizes formats across contacts and companies. Processed 14,000 records and reduced duplicate rate from 23% to under 1% in first pass. Runs on weekly schedule with exception logging and an ops summary report auto-delivered every Monday.
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Built a multi-condition lead routing system in HubSpot that auto-assigns leads by territory, deal size, and source. Eliminated manual assignment and cut response time from 4 hours to under 8 minutes with zero leads missed. Includes lifecycle stage triggers, SLA-based follow-up sequences, and deduplication logic across the full revenue pipeline.