Portfolio Strategy for Designers & Creatives
Miami Fresh: A campaign for the true fashion connoisseur, the one who curates a head-turning style without a high price tag. We celebrated this creative spirit by rooting our vision in the communities our customers call their own. This is a testament to the power of authentic self-expression, proving that living your best dressed life is not about the price tag but the confidence to own your look.
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My creative direction for the Prom 2025 campaign was a direct response to consumer feedback. After our previous year's on-location shoot was deemed overwhelming by our audience, we shifted our strategy entirely. By embracing a minimalist studio approach, we eliminated distractions and focused on what kids told us they wanted most: to see the clothes and how to wear them. This project was also strategically cast with a mix of professional models and creators to meet our social-first audience where they are, resulting in a focused and authentic visual narrative that directly serves the brand's key marketing channels.
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Web Designer & Developer | Interactive Webflow Expert
Web Designer & Developer | Interactive Webflow Expert
Portals, AI workflows, sites and films for small businesses
New to Contra
Portals, AI workflows, sites and films for small businesses
Eco- spiritual thinker writing with nature + rhythm
Eco- spiritual thinker writing with nature + rhythm
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"Good design is a language, not a style"
"Good design is a language, not a style"
