Creator Camp Seasonal Campaign Model Reinvention by Wrenay CharltonCreator Camp Seasonal Campaign Model Reinvention by Wrenay Charlton

Creator Camp Seasonal Campaign Model Reinvention

Wrenay Charlton

Completed work

Art Director

Creative Strategist

Creative Director

Figma

Fashion & Apparel

We reinvented our seasonal campaign model by hosting a one-week Creator Camp, partnering with fashion-focused creators instead of traditional talent. Each was styled in K&G looks and given art direction within clear guardrails, producing a stream of authentic, social-first content that resonated with their audiences while staying true to the brand.

The result: a versatile library of assets across social, broadcast and in-store, stronger brand advocacy, and over $400K in production savings compared to a traditional shoot.

We hosted a one-week “Creator Camp,” opting to collaborate with fashion-focused creators instead of traditional talent. This gave the campaign authentic voices and expanded our reach into new audiences. Each creator was fitted and styled in K&G looks, then equipped with art direction and creative guardrails to keep their content aligned with the brand’s vision.

By giving creators freedom within a framework, we generated a wide range of social-first content that felt both personal and brand-right. Behind-the-scenes coverage, styled assets, and creator-produced posts provided a volume of versatile content at a fraction of the cost of a traditional shoot.

Produced original content that was natively optimized for social platforms.

Delivered a library of campaign assets adaptable across in-store, social, and digital channels.

Strengthened brand advocacy by empowering creators to show up authentically in K&G.

Saved over $400K on production costs compared to the traditional approach, making Creator Camp a scalable model for future campaigns.

Fall 2025

Spring 2025

Fall 2024