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Cover image for Something simple but efficient. Mobile
Something simple but efficient. Mobile PDP rebuild for a Shopify apparel brand: What was wrong with the original: 1. Images stacked vertically, eating mobile real estate 3 lifestyle shots stacked on top of each other forced buyers to scroll 4+ times before reaching the buy section. Mobile attention dies fast. 2. Title in all caps, hard to scan "I'M NOT ARGUING - I'M HER LUX TEE (BLACK)" on one line in caps. Caps look loud but read slower. Buyers skim, they don't decode. 3. Description wall before the buy decision 5 paragraphs of brand voice — "This tee doesn't ask for attention," "Design Message," "Why? Because I'M HER." — placed between the price and the size selector. Cold buyers stopped reading. 4. Size buttons cramped, no visual hierarchy Size options shown as plain rectangles with no spacing logic. Felt secondary. 5. Add to Cart was an outlined button Looked passive. The "Buy with Shop" button below it was more prominent than the primary CTA. 6. Reviews buried 5 reviews shown only as stars near the top. The actual review text was nowhere to be found on mobile. 7. No trust signals near the buy decision No shipping. No returns. No security. Buyers had to scroll the footer to find any reassurance. What we shipped: – Rebuilt the image gallery into a horizontal carousel with thumbnails (less scroll, more product) – Restructured the title into proper case for faster scanning – Moved the description into a clean bullet block: Fit, Fabric, Feel, Message – Surfaced reviews directly on the PDP with a real customer quote + name + verified badge – Redesigned size selector with clear spacing and proper touch targets – Made Add to Cart the dominant CTA (solid black, full width) – Kept Shop Pay button as a clear secondary option – Added a horizontal trust row right under the buy section: Free Shipping Over $75, 30-Day Easy Returns, Secure Checkout – Built a "Why Choose Us" section to handle objections before the buyer leaves Sometimes a PDP doesn't need a redesign. It needs the same content, restructured for how buyers actually scan on mobile. Is your Shopify PDP built for the way buyers read, or just the way you wrote it? DM if your mobile PDP needs a sharper layout.
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Cover image for Introduction Running projects, managing invoices, tracking
Introduction Running projects, managing invoices, tracking clients, and staying on top of meetings can quickly become overwhelming for small businesses and contractors. Important information often ends up scattered across spreadsheets, notes, emails, and multiple tools - creating unnecessary friction in everyday operations. This project explores a centralized dashboard experience designed to simplify business management. A workspace where users can monitor projects, track payments, manage client relationships, and stay organized from a single interface. At its core, the product is built around one idea: bring business operations into one clear, actionable system. Problem Many business management platforms focus heavily on functionality but fail to create a truly usable experience. Users are often faced with: Too much fragmented information across different sections Poor visibility of priorities, deadlines, and financial progress Interfaces that feel dense and difficult to navigate quickly Administrative workflows that interrupt productivity instead of supporting it What this creates: Instead of staying focused on their work, users spend time searching, checking, and manually organizing information. Simple daily actions become mentally exhausting, especially for contractors and small business owners juggling multiple projects at once. Over time, the experience feels reactive rather than controlled. Goal The goal was to design a business dashboard that feels structured, intuitive, and easy to manage at a glance. Rather than overwhelming users with complexity, the interface was designed to surface the most important information first while keeping actions accessible and predictable. The experience was designed to: Centralize projects, invoices, meetings, and client information Improve visibility of business performance and financial progress Reduce friction in day-to-day administrative workflows Create a cleaner and calmer workspace that supports productivity Every design decision followed one guiding principle: “Can users quickly understand what matters and act without interruption?” My role I led the product design process from concept to final UI, defining both the user experience and the visual direction of the platform. The focus was placed on creating a scalable dashboard system with strong information hierarchy, clear spacing, and fast scannability across different types of business data. I designed workflows for project tracking, invoice management, client communication, scheduling, and revenue monitoring while ensuring the interface remained visually simple and easy to navigate. The final result is a modern SaaS dashboard experience tailored for contractors and small businesses - balancing functionality, usability, and clarity in a way that supports real everyday workflows.
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Cover image for Most personal brand sites are
Most personal brand sites are just digital business cards. This one runs itself. I built a Webflow site and a custom CMS for Gaby Castellanos. Marketing strategist, creative force, and by her own positioning, the Queen. The brief: a site as bold as she is, that she can fully manage herself without touching code or calling a developer. The design had to earn attention. Oversized typography. A black canvas with one sharp red accent. Hand-drawn annotations instead of stock photos. Every section built to feel like her, not a template. The achievements section isn't a list. It's a scroll-animated timeline where each milestone checks itself off as you move down the page. Storytelling with motion built in. Then the part that actually matters long term: a custom CMS. Her events calendar, organized by month with dates and links. Her projects and products, each with a clean card and its own detail view. Her solutions, opening into smooth horizontal case panels. She adds an event, it appears. She launches a product, it goes live. No developer in the loop. Most personal sites look good on launch day and go stale a month later. This one was built to stay alive. If you want a website built to convert and easy to run, reach me out.
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Cover image for Introduction EasyShop is a native iOS
Introduction EasyShop is a native iOS app designed to make fashion shopping fast, simple, and stress-free. Instead of overwhelming users with endless choices and complex filters, the product focuses on speed, clarity, and control — helping users find what they need and check out with minimal effort. Problem Most fashion apps are built for exploration, not efficiency. Users: Spend too much time browsing Get overwhelmed by options Drop off before completing a purchase For students and busy professionals, shopping becomes a chore. The core issue isn’t lack of features — it’s too much friction. Goal Design a focused MVP that: Reduces decision fatigue Prioritizes budget-based discovery Shortens the path to checkout The goal wasn’t to build more — it was to remove what’s unnecessary. My role As the sole UX/UI Designer, I: Defined the product direction and user flows Translated business needs into design decisions Created wireframes and high-fidelity UI Built a consistent iOS-based design system Delivered an interactive prototype for validation
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