MUUOK is a Swiss-formulated skincare brand focused on hyperpigmentation, uneven skin tone, and sk...

MUUOK is a Swiss-formulated skincare brand focused on hyperpigmentation, uneven skin tone, and sk...MUUOK is a Swiss-formulated skincare brand focused on hyperpigmentation, uneven skin tone, and sk...

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Radu Sferlic

pro

• Aug 10

MUUOK is a Swiss-formulated skincare brand focused on hyperpigmentation, uneven skin tone, and skin-barrier repair. The goal was to create a premium e-commerce experience that communicated the quality of the products while remaining clear, intuitive, and easy to shop.

I led the project from design to development. I began by creating detailed mockups that established the website’s visual direction, page structure, typography, spacing, product storytelling, and overall shopping experience. Once the design was finalized, I developed the website in Framer and translated the static concepts into a polished, responsive experience across desktop, tablet, and mobile.

To add full e-commerce functionality, I integrated Frameship to connect the Framer front end with Shopify. This allowed MUUOK to manage its products and commerce operations through Shopify while maintaining the creative freedom and custom visual experience of Framer. The integration covered product and collection content, product details, cart interactions, and the path to Shopify checkout.

The final result is a refined, brand-led storefront that combines Framer’s design flexibility with Shopify’s reliable e-commerce infrastructure. It gives customers an engaging way to explore MUUOK’s products while providing the brand with a practical and scalable system for managing its online store.

Framer Website Design Framer Website Development Web Development Framer Frameship

Miya Campbell

pro

• Aug 8

Folake & Co. | Website Design + Digital Experience

For Folake & Co., a DMV-based coffee and matcha cart, I developed a five-page website concept designed to translate the brand’s playful personality, cultural influence and vibrant menu into a more complete digital experience.

The visual direction built on Folake’s existing organic wordmark and earthy color palette while introducing stronger typography, layout structure, photography and calls to action. The website was designed to feel colorful and energetic without becoming visually overwhelming, allowing the coffee, matcha, plantain syrup and event experiences to remain central to the story.

I structured the website around the different ways someone might discover and interact with the business, whether they wanted to learn more about Folake, explore the menu, book the cart for an event or find upcoming appearances.

My work included: • website strategy and creative direction; • user journey and information architecture; • custom five-page website concept; • responsive Home page design; • About page and brand storytelling; • Menu page organization and presentation; • Book the Cart inquiry experience; • Events page design; • custom-coded interactive website prototype; • navigation and page-flow development; • visual hierarchy and typography system; • integration of the existing logo and brand assets; • earthy color palette application; • photography selection and image placement; • coffee, matcha and product-focused storytelling; • booking and inquiry calls to action; • mobile-responsive layout planning; • embedded imagery and website assets; • final prototype testing and presentation preparation.

The final concept gave Folake & Co. a digital home that felt as distinctive and inviting as the physical cart experience. It brought the brand story, menu, bookings and events into one cohesive space while creating a stronger foundation for visibility, customer discovery and future growth.

This website was developed as a pitch concept and was not ultimately published by the brand.