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Cover image for It costs $0.002 for Gemini
It costs $0.002 for Gemini to watch a 30-sec Meta Ad frame by frame. Do this across all your ads and you can see the gaps in your strategy. Cheaper than a paperclip. And it gives you something you've probably never been able to get before: a full map of your Meta Creative Strategy. Which solves the problem that most advertisers don't know which ads to create next. To see the gaps, prompt Gemini to label each of your ads across 6 dimensions: persona, offer, format, type, emotion and their level of readiness to buy. The most important dimension you need is 'Persona'. That's because if you make it clear who (ie which persona) your ad is intended for, Meta is excellent at putting your ads in front of those people. Which is half the battle of running Meta Ads well. From that you can answer: Do I have at least one ad live for each of my target customer personas? If not, you can see the gap to plug. Repeat this across the other 5 dimensions and you can build an ad account with more 'Creative Divesity'. But the problem is that Gemini doesn't think like a Meta Ads creative strategist out-of-the-box. So that means you need to give custom prompts to guide Gemini on how to analyze your ads properly. After reviewing the output maually, I'm on v5 of my prompts for Gemini. If you want them so you can map your Meta Ads creative, happy to give them away free.
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