Freelancers using TikTok Ads in DubaiFreelancers using TikTok Ads in Dubai
ProjectsPeople
Sari Abdul sater's avatar
Sari Abdul sater
Dubai - United Arab Emirates
Digital marketing consultant
$25k+
Earned
23x
Hired
4.7
Rating
72
Followers
Digital marketing consultant
Cover image for A localized Facebook and TikTok
A localized Facebook and TikTok Ads strategy helped a boutique skincare brand successfully expand into the GCC region. By implementing culturally relevant creative and full funnel retargeting, the brand increased monthly revenue by 175%, achieved an 8.5X ROAS, and boosted average order value by 42%. The Client Context The client is a premium, direct to consumer (DTC) boutique skincare brand that had already established a strong, profitable presence in the United States. They offer high quality, results driven serums and moisturizers positioned in the accessible luxury category. With a proven product line, their next major business objective was international expansion. The Growth Challenge The brand wanted to expand its market reach to the Gulf Cooperation Council (GCC) region. However, simply duplicating their successful US campaigns failed to gain traction. They needed to adapt their marketing strategy with culturally relevant messaging and localized offers that could resonate with a completely new audience segment, all while protecting their overall profit margins. The Strategic Solution As a DTC skincare growth agency partner, I implemented a comprehensive full funnel marketing strategy that matched the message, creative, and offer to each stage of the local customer journey. Culturally Relevant Social Media Campaigns I adapted the marketing strategy for the new regional market and launched highly targeted social campaigns across Facebook Ads and TikTok Ads. The creative direction shifted to feature culturally relevant messaging and models. We showcased product benefits through authentic before and after content and user testimonials that spoke directly to the skincare concerns of the local demographic. Strategic Product Bundling and Upsells To maximize profitability on the new customer acquisition cost, I developed strategic product bundling and upsell sequences. These offers were tailored to the purchasing preferences of the GCC market, encouraging customers to add complementary products to their cart. This approach naturally increased the average order value without requiring aggressive discounting. Full Funnel Retargeting Strategy I implemented aggressive retargeting campaigns specifically designed to recover lost sales and reduce cart abandonment. By delivering stage specific messaging and localized offers to users who had already interacted with the brand, we maximized the return on ad spend and guided hesitant shoppers back to checkout. Measurable Results Generated 8.5X ROAS on Social Media Campaigns Highly engaging, localized ad creative and authentic user testimonials on Facebook and TikTok resulted in an exceptional return on ad spend in a previously untapped market. Increased Monthly Revenue by 175% The combination of culturally relevant messaging and full funnel conversion strategies led to significant revenue growth and a highly successful international market expansion. Boosted Average Order Value by 42% Strategic product bundling and well timed upsell sequences successfully increased the total value of each new customer transaction. Reduced Cart Abandonment by 38% Targeted retargeting campaigns and localized follow up offers effectively recovered previously lost sales at the bottom of the funnel. Key Takeaways for Skincare Brands When expanding a DTC beauty brand into a new geographic market, do not rely on your existing creative assets. Invest in localized user generated content and tailor your product bundles to regional buying habits. A strong top of funnel campaign must be supported by an equally aggressive retargeting strategy to ensure profitability.
0
22
Cover image for Premium Skincare Brand: E-commerce Revenue Growth
Premium Skincare Brand: E-commerce Revenue Growth
1
8
Cover image for Subscription-Based Fitness App: Scaling with Tiktok and Meta Ads
Subscription-Based Fitness App: Scaling with Tiktok and Meta Ads
2
20
Cover image for Fashion E-commerce Brand: TikTok ads
Fashion E-commerce Brand: TikTok ads
0
18
TikTok Ads(6)
Valentina Ardila's avatar
Valentina Ardila
maxDubai - United Arab Emirates
Growth Strategist | Meta, TikTok, Google Ads & Email
$25k+
Earned
7x
Hired
4.7
Rating
52
Followers
Growth Strategist | Meta, TikTok, Google Ads & Email
Cover image for Creative Strategy That Converts
Creative Strategy That Converts
1
41
Cover image for High-converting Video Production for Diverse Platforms
High-converting Video Production for Diverse Platforms
0
9
Cover image for Creative Strategy for Fern Fitness Ad Campaign
Creative Strategy for Fern Fitness Ad Campaign
1
29
Cover image for ROZE Toothpaste Social Media Strategy Enhancement
ROZE Toothpaste Social Media Strategy Enhancement
1
40
TikTok Ads(1)
Muzamil Kashif's avatar
Muzamil Kashif
Dubai - United Arab Emirates
AI Ads that converts + AI UGC + Web Designer
1x
Hired
3
Followers
AI Ads that converts + AI UGC + Web Designer
Cover image for Social Media Management Certification!
Social Media Management Certification!
0
8
Cover image for Framer Landing Page For Healthiir Media
Framer Landing Page For Healthiir Media
1
11
Cover image for Letharu Nature and Retreats Hotel Website Design
Letharu Nature and Retreats Hotel Website Design
0
7
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TikTok Ads(1)
Milad Salami Asl's avatar
Milad Salami Asl
Dubai - United Arab Emirates
UGC Content Creator & Editor & Viral Content Specialist.
UGC Content Creator & Editor & Viral Content Specialist.
Cover image for Short-form promotional video created for Dubai Chocolate, fo...
Short-form promotional video created for Dubai Chocolate, focused on showcasing premium quality and indulgent appeal through visual-first storytelling. This piece emphasizes rich textures, close-up details, and sensory cues to trigger craving and desire. The messaging is minimal and elegant, allowing the product visuals to do the selling while reinforcing a premium, Dubai-inspired chocolate experience. Objective: Build brand desire and drive interest through mouth-watering visuals and premium positioning.
1
80
Cover image for Short-form video edit created for an e-commerce brand, focus...
Short-form video edit created for an e-commerce brand, focused on highlighting the product quickly and clearly while driving attention and conversions on social media. The edit is structured around fast pacing, clean cuts, and product-focused visuals to keep viewers engaged from the first seconds. Emphasis was placed on showcasing key product benefits, visual details, and usage moments in a way that feels native to platforms like Instagram Reels and TikTok. The final result is a polished, scroll-stopping video designed to support both organic reach and paid performance.
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62
Cover image for Cinematic short-form edit shot with a breathtaking backdrop ...
Cinematic short-form edit shot with a breathtaking backdrop of the Egyptian pyramids. The focus was on scale and presence — clean cuts, natural pacing, and minimal effects to let the location speak for itself while keeping the subject strong and centered. Designed to feel premium, timeless, and visually immersive.
1
81
Cover image for Clean, personality-focused video edit for an Emirati influen...
Clean, personality-focused video edit for an Emirati influencer and podcast host. This piece highlights presence and clarity through tight head-shot framing, balanced pacing, and subtle cuts — keeping the focus on the message, not the edit. Built to feel authentic, polished, and watchable across short-form platforms.
2
3
105
TikTok Ads(1)
Dorian Revid's avatar
Dorian Revid
proDubai - United Arab Emirates
Your Official Framer Pro Expert Website Design Partner ©
$10k+
Earned
12x
Hired
5.0
Rating
33
Followers
FRAMER_EXPERT

expert

Your Official Framer Pro Expert Website Design Partner ©
Cover image for Kleiner Feigling
Kleiner Feigling
0
12
Cover image for GuestList Platform Development for Belgrade's Nightlife
GuestList Platform Development for Belgrade's Nightlife
1
1
Cover image for Day & Night Dubai - A City Guide With an Editorial Point of View
Day & Night Dubai - A City Guide With an Editorial Point of View
1
1
Cover image for ELVN - Turning a Broad Hospitality Offer Into One Clear Path
ELVN - Turning a Broad Hospitality Offer Into One Clear Path
0
1
TikTok Ads(1)