Brand Design Projects in Dresden
Brand Design Projects in Dresden
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Paul Buck
pro
Department of Landscape Architecture at The University of Sheffield – Logo (2014–2020) Process: At its most abstract and minimalist, landscape architecture is about manipulating and structuring space. The negative space between the shapes in the logo is intentionally manipulated to define the landscape. The design has a ‘wild’ aesthetic, reflecting the hands-on nature of landscape architecture. The logo communicates the department’s creative, non-linear side. Seven abstract shapes represent Sheffield’s seven hills. The shapes are enclosed within a square, symbolizing a landscape architect’s role in bringing order to chaos.
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251
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Benjamin Radestock
Corporate identity, Cross-media marketing and POS, Visual merch
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7
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Paul Buck
pro
Department of Landscape Architecture at the University of Sheffield – Merging in to the Landscape I was responsible for the design concept, execution, format choice, output and setup of the annual student work exhibition. The example above uses heads of the students exhibiting work, each head was blended into various Sheffield landscapes and flora.
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208
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Benjamin Radestock
Digital training WBT (UI), App applications and Asset animations
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14
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Paul Buck
pro
Department of Landscape at The University of Sheffield – Brochures for UG and PG Study
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136
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Benjamin Radestock
Branding
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7
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Paul Buck
pro
Concept for a Rooftop Bar The brief was to create something that reflected the bar's concept, that everyone receives the red-carpet treatment. For a few hours, every guest feels like they’re the most important person in the room. The mark is five spotlights converging from above, their beams forming the silhouette of a crown, merging two ideas with one shape.
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34
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Paul Buck
pro
Logo for a Kid Centred, Clean-Air Purification System Company Logo Concept for a company that provides clean-air purification systems for kids. I wanted to stay away from logo mark cliches usually associated with clean air and lungs.
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129
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Paul Buck
pro
Furique — Brand Identity Concept Furique is a portmanteau of fur and unique. Every animal has a distinct personality, much of it expressed through body language. Ears are extraordinarily expressive and instantly identifiable across species, making them the perfect visual shorthand. The mark places a cast of different ear silhouettes peering over a picket fence — each one distinct, each one unmistakably theirs — capturing that familiar moment of joyful anticipation as a pet waits at the threshold for you to come home.
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Paul Buck
pro
Furique — Packaging A vibrant, energetic colour palette distinguishes product variants and communicates health benefits at a glance, bringing the brand’s playful premium personality to life across the packaging range. The picket fence motif continues from the logo, with a cast of different ear silhouettes extending across each pack — reinforcing the core brand idea that every pet is unique, and that Furique celebrates that individuality in every product.
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Paul Buck
pro
Illustrations and branding for a local Sheffield board game club. I wanted to communicate board gaming as a more accessible, fun and social hobby. To communicate that, I created some pop art comic book style illustrations. When people outside of the hobby think of board gaming, they usually think of games like Monopoly, I wanted to show that it goes way beyond that, so I added a cheeky and playful No Monopoly sign.
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Paul Buck
pro
Logo for Thermal Mug Customisation Business Concept for B2B service provider for personalized insulated tumblers and thermal mugs. The cup within the logo is partly made up of square bracket parenthesis that usually accompany an [insert logo here] across various print formats.
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150
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Paul Buck
pro
Logo Concept for a Sandwich Shop The logo treats the sandwich as a small work of art — and the wordmark acts as the artist's signature beneath it. The mark itself is a single continuous line: a playful, hand-drawn illustration of a sandwich being served, deliberately loose and unpretentious.
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Paul Buck
pro
Logo for Fantasy Book Shop To me, the name sounded like a tavern in a fantasy realm, so I imagined what the sign to this tavern or hall might look like and used pub signs and coats of arms as inspiration
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Paul Buck
pro
Mboma Herbal – Rebranding and Packaging The brief was to design a cost effective package for production and shipping as well as stand out in a crowded market place of herbal supplements. My concept design was to a make at home package that consists of a liquid sachet and a paper envelope containing a herbal tea bag which is then wrapped in a single 3-fold sheet and eyelet punched to hold everything together. For the rebrand, the logo is inspired by a leaf connected to the family's roots and Zulu patterns.
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Paul Buck
pro
Imbiza, Yezimbiza, Yezimanga – Packaging The brief was to design a cost effective package for production and shipping (the old product was in a 750ml large glass bottle), as well as stand out in a crowded market place of herbal supplements. My concept design was to a make at home package that consists of a liquid sachet and a paper envelope containing a herbal tea bag which is then wrapped in a single 3-fold sheet and eyelet punched to hold everything together.
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