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Concept for a Rooftop Bar
The brief was to create something that reflected the bar's concept, that everyone receives the red-carpet treatment. For a few hours, every guest feels like they’re the most important person in the room. The mark is five spotlights converging from above, their beams forming the silhouette of a crown, merging two ideas with one shape.
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Connect with clients, get discovered, and run your business 100% commission-free
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Project Update: Behind the Scenes Go behind the scenes and see how I created a logo, complete brand identity, and promotional video using only Envato assets.
A behind-the-scenes breakdown is such a good move for this challenge, it shows the process instead of just the polished output. Building a full brand identity plus a promo video from only Envato assets is no small feat, what took the most iteration, the logo or the video edit?
Great use of B&W image. love it 🤍
My birthday.
An idea.
And... a streetwear brand?
This year, I turn 24.
For a while, I kept thinking about everything I hadn't done yet. Not because I couldn't, but because I had convinced myself I couldn't.
That thought became the starting point for this project.
I started imagining 24 not as an age, but as a streetwear brand. A brand built around a mindset rather than a number. One that represents the moment you stop waiting for permission and start moving.
My first idea was to create a full commercial using Envato's AI tools. The AI generated exactly what I asked for, but the more I explored, the more I realized the real project wasn't the commercial—it was the identity behind it.
So I made a different creative decision. Instead of forcing the original concept, I stripped it back to a single campaign poster. That shift became my Human by Design moment.
AI helped me generate possibilities. But deciding what to keep, what to reject, what to simplify, and how to communicate the emotion behind the idea—that was the part only I could do.
24.
It's not about the number.
It's about the attitude.
Thanks for sharing your change in direction!
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