Web Design Projects in DeventerWeb Design Projects in DeventerLucero – Brand Identity & Web Design for an Authentic Andalusian Restaurant
Services: Brand Identity, Logo Design, Web/UI Design, Custom Illustration, Exterior Signage
About the Project
Lucero is an authentic Spanish restaurant established in 2016, dedicated to bringing the rich, passionate culinary heritage of Andalusia to its guests. The objective of this project was to elevate their visual identity to match the premium, atmospheric, and romantic dining experience they provide—true to their tagline, "Bajo el Cielo Andaluz" (Under the Andalusian Sky).
The Challenge
Designing for traditional cuisines often comes with the risk of falling into touristy clichés. The challenge was to capture the authentic spirit of Southern Spain in a way that feels highly sophisticated, established, and elegant. The visual identity needed to communicate quality and tradition while appealing to a modern, discerning clientele seeking a high-end gastronomic experience.
The Solution & Design Choices
Logo & Iconography: The centerpiece of the brand is a majestic, hand-drawn illustration of a Spanish bull—a powerful symbol of strength and heritage. This is paired with a highly refined, classic serif typeface. The logo is designed to work beautifully across a flexible grid, easily adapting to light and dark backgrounds.
Color Palette: I moved away from the expected bright reds and yellows of typical Spanish branding. Instead, the primary palette relies on a rich, deep midnight blue—representing the Andalusian night sky—perfectly contrasted with a warm, elegant cream tone.
Custom Pattern Design: To add rustic charm and texture to the brand, I illustrated a bespoke, hand-drawn pattern. Featuring staple ingredients and culinary elements like garlic, vine tomatoes, pomegranates, and tapas, this pattern adds a playful yet artisanal touch to menus and packaging.
Digital Experience: I designed a premium, responsive website interface that immediately invites users to "Dine under the Andalusian sky." The dark UI mirrors the intimate, warmly lit atmosphere of the physical restaurant, utilizing rich photography and elegant typography to drive reservations.
Physical Branding & Storefront: The identity translates seamlessly into the physical environment. From the elegant window decals welcoming guests at the bistro-style storefront, to the classic, round projecting outdoor sign, the brand establishes a strong, sophisticated presence on the street.
Deliverables
Primary Logo & Responsive Brand Marks
Color Palette & Typography System
Custom Hand-Drawn Brand Pattern
Responsive Website Design (Desktop & Mobile)
Exterior Signage & Window Graphics Connectr – Brand Identity & Digital Experience for Human-Centric Tech
Services: Brand Identity, Logo Design, UI/UX Web Design, Copywriting Strategy, OOH (Out of Home) Design
About the Project
Connectr is a forward-thinking consultancy and recruitment agency operating at the intersection of IT and human behavior. Their core philosophy is simple but powerful: implementing technology is the easy part; getting people to adopt and embrace it is the real challenge. They needed a visual identity that clearly communicates their mission to bridge the gap between hard tech and human connection.
The Challenge
The IT consultancy space is heavily saturated with cold, hyper-corporate, and strictly digital aesthetics (often relying on standard "tech blue" color palettes). The challenge was to design an identity that feels instantly credible in the tech space, but radiates warmth, empathy, and human energy to attract both top-tier consultants and progressive clients.
The Solution & Design Choices
Logo & Geometric Grid: The core of the identity is the custom "node" icon. Built on a strict geometric grid of intersecting circles, the mark symbolizes a network of individuals connecting to form a cohesive, stronger entity. It visually represents the brand's core offering: bringing the right people together.
Color Palette & Gradients: To break away from traditional tech branding, I introduced a striking, energetic magenta-to-red gradient. Set against deep, dark backgrounds (almost a rich plum/black), this gradient creates a glowing effect that feels vibrant, human, and modern. Crisp white is used for typography to maintain high legibility and contrast.
Typography & Messaging: The brand's voice is bold and direct. The visual identity gives center stage to strong copy like "Tech snappen. Mensen begrijpen." (Understand tech. Understand people) and the core tagline "Meer mens. Meer impact." (More human. More impact). The clean, modern sans-serif typography ensures this messaging hits home instantly.
Digital Experience: I designed a seamless digital experience across desktop and mobile. The website uses generous whitespace paired with the brand's signature soft gradients to create an interface that feels intuitive, clean, and welcoming—crucial for a platform focused on recruitment and human connection.
OOH Campaign: The brand comes to life in the physical world through impactful billboard designs. Using dark backgrounds with the glowing gradient and relatable photography, the posters act as powerful recruitment tools and brand-awareness drivers in urban environments.
Deliverables
Brand Strategy & Core Messaging
Geometric Logo Design & Identity System
Responsive Website UI/UX Design
Mobile Interface Design
OOH Campaign Assets (Billboards & Posters)
