Freelancers using HubSpot in Decatur

Freelancers using HubSpot in DecaturFreelancers using HubSpot in Decatur

Cover image for $500K in Sales from Paid Ads, The Real Impact is Even Bigger!

$500K in Sales from Paid Ads, The Real Impact is Even Bigger!

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Cover image for Branding Social Media Presence for EdTech Companies

Branding Social Media Presence for EdTech Companies

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Cover image for Strategic Event Lead | Social

Strategic Event Lead | Social Media & Brand Strategy Directed full-cycle event coordination & sponsorship activation for global brands. Managed 10+ years of on-site logistics, brand strategy, and social media development. Proven ROI through data-driven planning and immersive attendee engagement from start to finish.

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Cover image for I help SaaS companies reduce

I help SaaS companies reduce churn, increase renewals, and scale customer success systems that drive long-term revenue growth.

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Cover image for Web content and landing pages

Web content and landing pages for e-commerce products managed in HubSpot

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Cover image for Marketing in HealthTech

Marketing in HealthTech

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Cover image for Turning Guesswork into Profit

Turning Guesswork into Profit

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Cover image for Multi-Industry Event Lead | National

Multi-Industry Event Lead | National Brand Activations Directed on-site execution for Amino Energy at NACS Conference in Atlanta. General Tires (NASCAR). Managed full-cycle product demos, lead capture & consumer engagement. Optimized brand strategy across diverse venues, ensuring 100% operational success for Tier-1 corporate partners.

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Cover image for These snapshots highlight my work

These snapshots highlight my work leading customer success initiatives across multiple SaaS organizations, focusing on onboarding systems, retention strategy, and revenue expansion. I built scalable lifecycle frameworks, implemented renewal and health-scoring processes, and improved customer engagement strategies to drive measurable outcomes. Across these engagements, the results included a 43% increase in renewal revenue, 15% reduction in churn, 25% account revenue growth, and 60% improvement in customer retention, while maintaining strong customer satisfaction and operational efficiency. Skills Demonstrated Customer Success Strategy Customer Retention & Expansion Enterprise Account Management Onboarding & Lifecycle Design Customer Health Scoring Revenue & Renewal Optimization

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Cover image for Building a PMO from Scratch: Structure that Scales

Building a PMO from Scratch: Structure that Scales

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Cover image for Strategic Project Management & Data-Driven

Strategic Project Management & Data-Driven Event Execution The Concept: Developed a comprehensive framework for navigating the "logistical maze" of trade shows and corporate events to ensure precise target alignment. Outcomes & Impact: Project Management: Managed end-to-end logistics, including planning, budgeting, and brand strategy.

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Cover image for Customer Onboarding Framework

Customer Onboarding Framework

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Cover image for Managed the strategic planning and

Managed the strategic planning and visual promotion for a high-level CRM strategy webinar. This project highlights my ability to bridge the gap between technical systems and event execution. I focused on driving registrant engagement and ROI through clear visual hierarchy and professional messaging, ensuring the event met its lead-generation goals.

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