Designed & developed an eCommerce website for Wearable Healing Arts — a fashion and homeware boutique inspired by Dr. Helen Kagan’s fine art and healing-through-color concept.
Built a product-forward storefront with clean collections, smooth navigation, and a mobile-first experience optimized for engagement and sales.
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Problem: Multiple brands had fragmented paid search strategies, limiting performance as the business prepared for a major product launch.
Action: Led a cross-brand paid search audit, presented optimization strategy to stakeholders, and personally implemented approved campaign restructures and launch campaigns across search platforms.
Results: Increased sales by 26% across all channels, including retail media, and drove $378K in first-month revenue for the new product launch.
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