Most logos start with a mood board. Mine starts with a story.
I’m a narrative brand designer. I build brand identities out of a business’s real story: the experiences, turning points and moments that shaped it. That’s what makes the result unique and hard to copy.
To show how it works, I made an anime-style short film.
The story: a young runner, Ren, trains alone after his older brother falls short of their shared dream. He promises to finish the race for both of them.
The logo: two curved stripes on his shoes. Two paths, one finish line. That’s SCOREDAY.
What I did: wrote the story, developed the logo concept, directed the visuals (AI-generated, guided by me) and edited the film.
What it shows: a brand that comes from something real is easier to remember, easier to explain, and harder to imitate.
If you’re a founder or creator building a brand, I’d love to hear your story. What’s the moment your business started?
#BrandIdentity #BrandStrategy #Storytelling #LogoDesign #Branding
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Thérapeau — Visual Identity & Packaging System ✨
The Problem: Skincare rooted in barrier-repair science often falls into the trap of feeling overly sterile, pharmaceutical, and devoid of warmth.
The Solution: An elevated visual system designed to marry clinical rigor with quiet elegance. By balancing high-contrast modern serif typography against an organic cellular motif and warm dermatology tones, the brand positions itself as a premium, non-irritating daily routine.
Deliverables:
• Brand Identity & Custom Typography System
• Colour Formulation (Clinical Slate, Warm Chalk, and Cellular Olive/Ochre)
• Retail Packaging Design (Cellular Barrier Serum & Calm & Shield Dermal Cream)
(Brand Identity & Packaging Concept)
Available for new brand identity and packaging projects
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