Freelancers using Loomly in Chicago
Freelancers using Loomly in Chicago
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Sylvia Gonzalez
pro
Chicago, USA
Clarity through design, communication & strategy.
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Clarity through design, communication & strategy.
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From Carousel to Scroll-Stopping TikTok Videos
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Designing a content hub for a 75-location franchise network — One challenge the marketing team mentioned was collecting authentic content from dozens of franchise locations. Staff were busy, follow-up was inconsistent, and valuable stories often never made it to the marketing team. Instead of thinking about the problem as "we need more content," I approached it as a workflow problem. I designed a lightweight submission experience that would allow local teams to upload photos, videos, or voice notes in under two minutes. The concept focused on reducing friction, making participation feel effortless, and creating a repeatable system that could scale across every location. Although this was an exploratory concept, it reflects how I like to approach design: start with the operational bottleneck, then create an experience that makes the desired behavior easier. — What this demonstrates • UX Design • Product Thinking • Workflow Design • Internal Tools • Information Architecture • Content Strategy • User-Centered Design
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Audited and restructured 200+ videos to improve search visibility, clarify messaging, and align content with real user intent. Titles, descriptions, and playlists rebuilt using keyword-driven structure.
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Thought Leadership Articles for LinkedIn Created long-form LinkedIn articles designed to simplify complex cognitive and behavioral concepts into clear, accessible insights. Content was strategically repurposed into Pinterest assets to support search-driven discovery and expand reach across platforms. ☞ Clear, structured writing designed for both human readability and search visibility.
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