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Designing a content hub for a 75-location franchise network
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One challenge the marketing team mentioned was collecting authentic content from dozens of franchise locations. Staff were busy, follow-up was inconsistent, and valuable stories often never made it to the marketing team.
Instead of thinking about the problem as "we need more content," I approached it as a workflow problem.
I designed a lightweight submission experience that would allow local teams to upload photos, videos, or voice notes in under two minutes. The concept focused on reducing friction, making participation feel effortless, and creating a repeatable system that could scale across every location.
Although this was an exploratory concept, it reflects how I like to approach design: start with the operational bottleneck, then create an experience that makes the desired behavior easier.
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What this demonstrates
• UX Design
• Product Thinking
• Workflow Design
• Internal Tools
• Information Architecture
• Content Strategy
• User-Centered Design
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Introducing KEEPS: A Digital Home for Physical Memories
KEEPS is a mobile app designed to preserve the physical objects that carry our memories.
While most memory apps are built around photos, KEEPS is built around everything else.
Concert tickets, boarding passes, receipts, handwritten notes, invitations, conference badges, and other small objects that people often keep long after their practical purpose has ended.
The idea came from a simple observation: many of us keep these items because they represent experiences, relationships, milestones, and moments we don’t want to forget. Over time, they become scattered across drawers, wallets, books, and boxes, making them difficult to revisit and easy to lose.
KEEPS transforms these physical keepsakes into digital artifacts.
Users can scan real objects, remove backgrounds, add contextual information such as location, date, people, and personal notes, and organize them into custom collections. Artifacts can also be created from templates, allowing users to recreate memories that no longer exist physically.
The prototype includes onboarding, collections, artifact detail pages, discovery flows, creation flows, profile experiences, and a connected navigation system that allows users to move through their archive naturally.
Rather than generating the entire product in a single prompt, I used Flowstep as a design engineering tool.
I started with a visual direction created in Figma, including custom illustrations, typography, layout systems, and the overall structure.
From there, I rebuilt the product inside Flowstep screen by screen, using detailed prompts to define hierarchy, spacing, interactions, navigation patterns, and user flows.
Each screen became the foundation for the next. Existing components were reused, refined, and expanded to create a cohesive design system across the entire application. The process was highly iterative: generating, reviewing, refining, and rebuilding until the product felt consistent both visually and functionally.
The result is not simply a collection of screens, but a connected prototype with clear user journeys, interaction logic, and product intent.
KEEPS is built around a simple belief:
The smallest objects often carry the biggest memories.
Flowstep file link: https://app.flowstep.ai/file?activeFileId=cb23715a-64af-4fb6-822a-c789fb99b461
The walkthrough, screen recording of the prototype working in Flowstep, my custom illustrations, and the screens designed in Flowstep are included below.
Love this!
From bean to brand. ☕✨
KIN is a cold brew coffee brand built around one idea — that the best coffee moments are never really about the coffee. They're about who you share them with.
I modeled and animated the coffee beans in Blender, then built the full brand identity around that same energy — bold, tactile, impossible to ignore.
Blender 3D | Brand Identity | Packaging Design
Brand DesignPackaging DesignProduct DesignAdobe IllustratorBlenderfreelancerlifebrandinggraphicdesign
The animated beans make the product itself part of the identity. Did you build the Blender motion first, or develop it alongside the packaging?
Sharing screens from one of the latest project - VeinBand, a wearable that tracks vascular health through a sleek rose gold band, pairing pulse speed and resting pulse readings with a "vascular age" score that makes cardiovascular data feel personal.
Warm, sun-washed imagery grounds the product in real life, while the interface underneath stays calm and editorial — serif typography, soft neutral tones, and a single warm copper accent that reads more wellness ritual than clinical dashboard.
