Web Design Projects in ChennaiWeb Design Projects in Chennai🏋️ SK FITNESS STUDIO
A real gym. A real glow-up. ✨
THE BUSINESS
SK Fitness Studio is a unisex strength & cardio gym in Chinnadharapuram, Karur. 100+ members, running two years. I trained there myself, so I knew exactly where their online presence was failing them.
THE OUTREACH
I pitched them the redesign myself. I showed the manager what their online presence actually looked like to a customer: a static page, no pricing, no timings, and a "Join Now" button that just dialled a phone number. Then I showed him what it could be.
He said yes on the spot. ✅
From there it was a hands-on collaboration. Real photos from the floor, their real pricing, their real timings, their real WhatsApp number, and the manager reviewing every iteration before it shipped.
He's in the video, in his own words. That's not a testimonial I wrote. That's the guy who runs the gym.
THE BEFORE
Their entire online presence was a single static page.
❌ No pricing
❌ No timings
❌ No way to book anything
❌ Every button on it ("Join Now", "Call Now") just dialled a phone number
📞 So if you were browsing at 11pm. Or you wanted the price before calling a stranger. Or the manager was busy on the floor and missed the call.
That lead was gone. The gym was running on missed phone calls.
⚡ THE AFTER
A fully designed, mobile-first site, built and published on Base44.
🎨 DESIGN
→ Kept their brand equity: their red, and their own tagline, "Gym first. Excuses next." (with EXCUSES struck through in red)
→ Dark, editorial, premium. Oversized display type, full-bleed photography, glass stat cards
→ An "Inside SK" poster grid with solid-over-outline titles, oversized numbering, red arrows
→ Motion throughout: ken-burns hero, an animated strikethrough, count-up stats, a scrolling marquee, hover states on every card
→ Fully mobile-responsive, with a sticky Book / WhatsApp bar always one thumb away
📝 CONTENT
→ Their real programs: weight loss, muscle gain, cardio
→ Their real timings: 6–10 AM, 4–10 PM, open all days
→ Transparent pricing, four tiers: ₹1,000/mo · ₹2,500/3mo · ₹5,000/6mo · ₹10,000/yr
→ An FAQ section, a gallery, a real location
🙅 No more "call to find out."
THE AUTOMATION
1️⃣ SESSION BOOKING SYSTEM
Visitors book a free trial (date + morning/evening) or a personal training session (date + time). Every booking writes to a Bookings table with a full status workflow: New → Confirmed → Completed / Cancelled.
2️⃣ AI AGENT (the core of it)
One agent, two front doors: their WhatsApp 💬 and a chat widget on the site. It's loaded with the gym's real pricing, timings, programs and policies, and it can:
• answer customer questions at any hour, in plain language
• collect name, phone, goal, date and slot
• create the booking itself, straight into the database
🔥 It doesn't just reply. It books.
3️⃣ ADMIN DASHBOARD
Every booking lands here: name, phone, type, date, slot, status. The manager filters, confirms, and runs his day from one screen. No spreadsheet, no notebook, no missed call.
🎯 THE RESULT
A gym that used to run on missed phone calls now takes bookings 24/7, on its own. 🌙
A customer can ask about pricing at midnight, book a trial, and be confirmed by morning, without anyone picking up a phone.
🗣️ The manager says it best himself. He's in the video.
🔗 Old site: https://skfitnessstudio.github.io/SK-Fitness-Studio/
🔗 Live site: https://sk-fitness-studio.base44.app
📣 Post: https://www.linkedin.com/posts/surya-ux_giveitaglow-base44giveitaglowchallenge-share-7481793147015127040-7FY0/
#GiveItAGlow PERA Consulting – Framer Website Design & Development
Client: PERA Consulting
Industry: Business Consulting & Growth Strategy
Role: Framer Designer & Developer
Tools Used: Framer
Website: https://www.peraconsulting.xyz/
Project Overview
I collaborated with PERA Consulting to design and develop a modern, high-conversion website using Framer. The goal was to create a digital presence that clearly communicates their consulting value, simplifies complex service offerings, and positions them as a strategic growth partner.
This was a full Framer build from scratch, focused on combining strong messaging, visual clarity, and conversion-driven structure.
The Challenge
PERA Consulting needed a website that could:
Clearly communicate their value in a crowded consulting space
Avoid generic “we help you grow” messaging
Present multiple services without overwhelming users
Build trust quickly with new visitors
Guide users toward taking action (consultation, contact)
My Role & Approach
1. Strategic Positioning & Messaging
Defined a clear value proposition: “Growth begins with value”
Structured content to focus on user problems before services
Simplified language to improve clarity and relatability
2. UI/UX Design in Framer
Designed a clean, modern layout with strong visual hierarchy
Created structured sections: Hero → Problem → Solution → Proof → CTA
Used whitespace and typography to improve readability
Balanced visuals with content to avoid a “corporate-heavy” feel
3. Framer Development
Built the entire website natively in Framer
Implemented responsive design across all breakpoints
Added smooth interactions and subtle animations
Ensured fast performance with optimized assets
4. Conversion-Focused Execution
Placed clear CTAs throughout the page
Designed sections to guide users toward action
Reduced friction in navigation and content flow
Key Highlights
Framer-First Build
Fully designed and developed in Framer for speed, flexibility, and modern interactions.
Clear Positioning
Strong, simple messaging that differentiates PERA from generic consulting firms.
Structured Storytelling
Each section is intentionally designed to move users closer to conversion.
Modern Visual Identity
Clean layout, warm accents, and minimal clutter to maintain a premium feel.
Conversion-Oriented Design
Strategic CTA placement and content flow to increase engagement.
Outcome
The final website delivers a clear, modern, and conversion-focused experience that aligns with PERA Consulting’s positioning. It helps visitors quickly understand the value offered and encourages them to take the next step.
The Framer build also ensures the site is easy to update, scalable, and ready for future iterations.
What This Project Demonstrates
Expertise in Framer design & development
Ability to build conversion-focused consulting websites
Strong understanding of positioning and messaging strategy
Capability to translate business goals into clear digital experiences
End-to-end execution: strategy → design → development 
