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Chelsi Architzel's avatar
Chelsi Architzel
pro
Charlotte, USA
Experienced Brand and Graphic Designer
5.0
Rating
Experienced Brand and Graphic Designer
Cover image for Brand Identity for Printmaking Studio
Brand Identity for Printmaking Studio
0
5
Cover image for Fern & Folly is the
Fern & Folly is the kind of plant shop you walk into and immediately want to live inside. Warmly lit, a little wild, and chock full of things you didn't know you needed. The problem was their branding didn't say any of that. F&F came to me with a great name, a loyal customer base, and almost no visual identity. My job was to build something that matched the energy already in the room and could scale as the business (and plants!) grew. I designed Fern & Folly's full identity system around a small set of bold, reusable shapes. Those shapes do everything, everywhere: they live in the logo, the iconography, the surface patterns, the hang tags, the packaging. The whole brand pulls from the same visual vocabulary, so every touchpoint feels like it belongs. As a result, I built the missing piece for a brand that already has strong roots, making sure that they show up exactly as intended no matter where they're seen. The color palette is distinctive without being too loud, and beautifully alive in the same way the shop is — a little overgrown, in the best way.
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1
10
Cover image for ELLE By Me Wholesale Kit Packaging Design
ELLE By Me Wholesale Kit Packaging Design
0
0
Cover image for I designed a promotional flyer
I designed a promotional flyer for Vet Adventures that uses a clean, organic layout to connect veteran families with outdoor recreation in the Smokies. By balancing scenic photography with clear service hierarchies and patriotic messaging, I created an inviting visual system that highlights both the adventure and the mission-driven heart of the business.
0
79
Google Drive(1)
Nadia Vanderhall's avatar
Nadia Vanderhall
Charlotte, USA
Multi-skilled marketing strategist 🚀
Multi-skilled marketing strategist 🚀
Cover image for The Brands And Bands
The Brands And Bands
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1
Cover image for CapWay Financial
CapWay Financial
0
3
Cover image for Public Invest
Public Invest
0
2
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Morgan Hightower's avatar
Morgan Hightower
Charlotte, USA
Digital Marketing Specialist: Email + Content
Digital Marketing Specialist: Email + Content
Cover image for The Accounting Collective
The Accounting Collective
0
22
Cover image for Spring Street Dermatology
Spring Street Dermatology
0
38
Cover image for Hugo’s Burger Bar
Hugo’s Burger Bar
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18
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Elizabeth Self's avatar
Elizabeth Self
Charlotte, USA
Passionately managing projects and events
Passionately managing projects and events
Cover image for Email Content
Email Content
0
0
Cover image for Misc
Misc
0
0
Cover image for Charlotte Classic
Charlotte Classic
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0
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Rick Haney's avatar
Rick Haney
Charlotte, USA
Emotive video producer, compelling writer
Emotive video producer, compelling writer
Cover image for Leading Remotely: The ReLead Summit
Leading Remotely: The ReLead Summit
0
13
Cover image for Sigma Chi Alumni Recruitment Video
Sigma Chi Alumni Recruitment Video
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4
Cover image for NSFRW: Not Safe For Remote Work - YouTube
NSFRW: Not Safe For Remote Work - YouTube
0
2
Cover image for Reel 33 Promo - YouTube
Reel 33 Promo - YouTube
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17
Google Drive(2)