Content Creator and Social Media Strategist ✨
Brands like Gap are showing that the strongest content today does more than showcase products, it turns fashion into entertainment.
I explored that idea by making a spec piece on my Super 8 camera, not just as a camera, but as an extension sitting at the intersection of tech, style, nostalgia, and utility.
But the bigger point for me as a creative strategist is this: good content direction is not about choosing what looks cool, it is about choosing what communicates best. Knowing when a concept calls for something cinematic, elevated, and story-led vs when it should feel lo-fi and socially native, goes a long way. Creative that performs is rarely accidental. The visual language, tone, pacing, and format all shape how a brand is perceived and how a viewer feels. When those choices are intentional, the message gets stronger.
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Editing you don’t notice, until you feel it later.
Really happy with how this AI project worked out for TRGR and their client, Walmart.
The goal of this one was to make the spot as true to camera as possible. I think we nailed it.
While I love the unleashed creativity we’re seeing in AI advertising , I do think some of it pushes the boundaries of believably a little too far.
If you scope it down and play within the language of the chosen format, you keep the audience's attention off how it’s made, and focused on what it’s actually saying.
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3D Motion Designer & Product Animator based in Toronto
New to Contra
3D Motion Designer & Product Animator based in Toronto
Animator, Motion Designer, Film Editor, Colorist
I create videos that for your business that get results.
I create videos that for your business that get results.
Creative Video Editor |Ads, Vlog, YouTube, Reels, TikTok
Creative Video Editor |Ads, Vlog, YouTube, Reels, TikTok
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Videographer/editer🎥
Videographer/editer🎥
Why Compromise? We Don't! A Creative Agency.
Why Compromise? We Don't! A Creative Agency.
