Projects in Campina GrandeProjects in Campina GrandeTWO is an HR technology company built to redefine how large enterprises experience Human Resources — moving away from operational bureaucracy toward strategic, people-first management.
I was responsible for the entire brand identity: concept, strategy, visual system, and all real-world applications. The core challenge was to create a brand that could speak to corporate decision-makers with authority, while feeling genuinely human — something rare in the HR market.
The solution began with the typography. Rather than using an off-the-shelf typeface, I customized the letterforms so the W and the O would integrate naturally with the brand symbol — a smile mark embedded directly into the wordmark. The result is a logo where meaning and form are inseparable: the name TWO literally smiles.
The color system pairs deep navy (#021E45) — conveying trust, stability, and corporate confidence — with a vibrant red-pink (#D20433 · #FB4879) that brings energy, warmth, and differentiation. Together, they define a brand that is serious about business and serious about people.
Beyond the brandbook, the identity was applied across social media, institutional presentations, marketing assets, and branded apparel — proving the system works at every scale and on every surface.
TWO is a brand built to last: distinctive enough to be remembered, flexible enough to grow. Engineering the Future of SaaS & Tech Branding
Kortex.ai (http://Kortex.ai) is an elite, multidisciplinary case study designed to demonstrate how cutting-edge technology and core graphic design disciplines merge to build high-converting software brands.
Modern AI startups and SaaS tech companies don’t just need a static logo; they require a dynamic, high-energy visual narrative that can capture investor attention and stop user scrolling instantly. This project was engineered from scratch to show companies exactly how I execute this futuristic vision.
The Execution & Tool Stack:
Vector Precision (Adobe Illustrator): The core visual system, typography, geometric abstractions, and dark-mode responsive logos were meticulously crafted in Illustrator to guarantee absolute scalability and clean technical hand-offs.
Cinematic Motion (Generative AI Video): To solve the market's need for rapid, high-impact video assets, I leveraged advanced generative AI video tools to create a cinematic product presentation. This workflow showcases how a brand can launch with premium video content at a fraction of traditional animation timelines.
Strategic Visual Assets: A vibrant cyber-gradient palette built to stand out on app dashboards, product hunt launches, and tech landing pages.
💼 Available for Purchase & Hire
Looking to buy this ready-made brand? This complete kit (Editable Illustrator vectors, AI presentation video, typography grids, and color systems) is available for exclusive commercial purchase. Once sold, it is removed from the store.
Need this executed for your custom software or AI company? I am fully available to step in as your Visual Designer & AI Creative Director to build your custom ecosystem from the ground up.
Art Direction, Branding & AI Video Production: Higor Coutinho 
