Kortex.ai is an elite, multidisciplinary case study designed to demonstrate how cutting-edge technology and core graphic design disciplines merge to build high-converting software brands.
Modern AI startups and SaaS tech companies don’t just need a static logo; they require a dynamic, high-energy visual narrative that can capture investor attention and stop user scrolling instantly. This project was engineered from scratch to show companies exactly how I execute this futuristic vision.
The Execution & Tool Stack:
Vector Precision (Adobe Illustrator): The core visual system, typography, geometric abstractions, and dark-mode responsive logos were meticulously crafted in Illustrator to guarantee absolute scalability and clean technical hand-offs.
Cinematic Motion (Generative AI Video): To solve the market's need for rapid, high-impact video assets, I leveraged advanced generative AI video tools to create a cinematic product presentation. This workflow showcases how a brand can launch with premium video content at a fraction of traditional animation timelines.
Strategic Visual Assets: A vibrant cyber-gradient palette built to stand out on app dashboards, product hunt launches, and tech landing pages.
💼 Available for Purchase & Hire
Looking to buy this ready-made brand? This complete kit (Editable Illustrator vectors, AI presentation video, typography grids, and color systems) is available for exclusive commercial purchase. Once sold, it is removed from the store.
Need this executed for your custom software or AI company? I am fully available to step in as your Visual Designer & AI Creative Director to build your custom ecosystem from the ground up.
Art Direction, Branding & AI Video Production: Higor Coutinho
Seasonal identity for Beat Film Festival. The challenge: create a concept where cinema helps audiences process a turbulent cultural and historical moment — staying relevant and resonant rather than offering escape from it.
The identity metaphor for BFF is a shared journey — audience and festival alike searching for solid ground. "Get on Board" is an invitation to hop into the same boat, riding together the waves of emotion sparked by film and shaped by the turbulence around us. Beat becomes the lighthouse in that storm — a sense of safety, belonging, and a moment worth sharing.
ENDURX is a landing page concept for a performance-focused smartwatch built around endurance, health tracking, and active everyday lifestyles.
The goal was to make the product feel powerful and energetic from the first screen while keeping the experience premium and product-focused. A bold orange palette, oversized typography, and a large smartwatch visual create a strong sense of movement and performance.
Special attention was given to:
• a product-first hero composition that makes the smartwatch the main visual focus ⌚;
• oversized “ENDURANCE” typography to communicate strength and performance;
• an intense orange gradient that gives the brand a distinctive, energetic identity 🟠;
• supporting product details around health metrics, activity tracking, battery life, and comfort;
• a clear “Get Started” CTA positioned close to the main product;
• additional product imagery that highlights the strap and all-day comfort;
• clean navigation around Features, Health, Reviews, and Contact;
• responsive mobile layouts that preserve the visual impact while simplifying the information hierarchy 📱;
• a compact mobile menu with social touchpoints and easy access to key sections.
The result is a bold digital experience that positions ENDURX as a modern wearable for people who want technology that keeps up with an active lifestyle.
Looking to launch a wearable, fitness product, or consumer tech brand?
Let’s create a product experience built to perform 🚀