Projects using Google Analytics in CaliforniaProjects using Google Analytics in CaliforniaGrassfeld — AI Personal Finance Platform
Designed the UX/UI and web experience for Grassfeld, an AI-powered personal finance platform. I focused on simplifying complex financial workflows and creating a clean, intuitive experience for managing accounts, budgets, spending, and financial insights.
What I did: UX strategy, user flows, wireframes, UI design, responsive layouts, component system, and conversion-focused web design. I created four campaign scenarios covering an eCommerce product launch, local-business Meta lead generation, Google Ads and local search, and a full-funnel eCommerce advertising strategy. Each concept was built around a different customer journey, from first discovery and engagement to enquiry, purchase, retargeting and retention.
The work demonstrates my approach to connecting strategy, audience targeting, content, paid advertising, landing-page experience and conversion tracking into one coordinated marketing system. Rather than focusing on vanity metrics or simply running ads, the goal is to make every campaign element support a clear business objective.
All campaign dashboards and brands shown are portfolio concepts created to demonstrate strategy and execution 
