Projects using Google Analytics in CaliforniaProjects using Google Analytics in CaliforniaCreated a long-form thought leadership white paper that positioned peer-to-peer texting as a faster, more personal alternative to email, phone banking, and direct mail for nonprofits, advocacy groups, and higher education organizations.
I translated complex messaging into a clear, persuasive narrative supported by customer stories, industry research, and practical frameworks, helping demonstrate how conversational SMS can drive engagement, mobilize supporters, and strengthen long-term relationships at scale. 
