Luma AI × Kamper — AI-Powered Product Campaign
From physical product design to an AI-generated launch campaign.
Partnered with Luma AI to explore its Uni-1 API through Kamper, an outdoor kitchen I designed and prototyped 10 years ago.
Using original product references, real specifications, and iterative AI generation, I created 12 campaign images and 2 videos in just a few hours, without a traditional photoshoot, production crew, or location budget.
The resulting 4K visuals became the foundation of Kamper's landing page and Kickstarter campaign storytelling.
My contributions
• AI API exploration and creative experimentation
• Product art direction and visual storytelling
• AI-generated campaign imagery and video
• Landing page design and development
• Product launch campaign development
Tools: Luma Uni-1 API, AI-assisted creative workflows
Outcome: 12 images, 2 videos, and a cohesive visual campaign built around a real product concept.
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How do you bring a sneaker campaign to life? You reinvent the vibe. 🎬🎨Merging real-world energy with a distinct digital art style isn't just about editing - it’s about seamless world-building. Every frame was crafted to keep the pulse moving.
👀 Quick question for the creators out there: What’s your go-to technique when blending live-action footage with 2D animation? Share your secret sauce below!
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