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Cover image for One of my favorite pieces
One of my favorite pieces of feedback from a project had nothing to do with how the page looked. A while back, I worked on Dr. Beverly Yates’ 21-Day Blood Sugar Challenge alongside Felicia Chanell. It started as one of those projects with a LOT of moving pieces. There was the masterclass, the challenge itself, the sales pages, emails, attendee and non-attendee automations, offers/products setup inside Simplero, Zoom, participant triggers... and things were changing as we were moving through the launch. I designed and built the sales funnel (sales page, checkout, confirmation) and handled quite a bit of the tech implementation inside Simplero. As the launch moved into later phases, Felicia and her team became more involved in handling those next-stage pieces. And when I recently asked her for a testimonial, one of the things she mentioned was that the sales page I built had basically become their foundation. They could clone it, update what they needed and use it again for future launches. At some point, we started jokingly calling it “the sales page that keeps on giving.” 😂 And I loved that, because I think sometimes the value of good implementation shows up after the original project is over. Not because something is overly complicated or has a million automations. But because someone else can come in later, understand what was built, reuse it and not have to start from scratch every single time. That part matters to me just as much as how the finished page looks. I dropped Felicia’s full feedback in the comments if you want to read it.
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Cover image for STONERSSS — Building an Original
STONERSSS — Building an Original Animated Universe Project Type: World Building · Character Development · Creative Direction · AI Animation · Social Storytelling STONERSSS is an original animated universe I created around six Caribbean friends whose ordinary basement sessions spiral into something much bigger. What starts with weed, food, games and everyday chaos gradually expands into a supernatural reality filled with strange creatures, portals, unexplained rules and eventually a customer-service job from hell. The Challenge I didn't want to create a collection of cool-looking AI images. I wanted STONERSSS to feel like a real animated property with its own identity, characters, locations, culture and rules. That meant developing recognizable character designs and personalities, repeatable environments, recurring props and fictional brands, while maintaining enough visual consistency for the world to work across episodes, animation and social media. Building the World Each member of the crew was developed with a distinct silhouette, personality, wardrobe, expressions and recurring details. Their home, basement, neighborhood, stores and surrounding city were then designed as recognizable locations rather than disposable backgrounds. Small details became part of the storytelling—posters on walls, food packaging, signs, television broadcasts, strange messages and objects that reappear throughout the world. As the story expands, familiar locations begin colliding with supernatural elements, allowing the universe to become increasingly strange without losing its original identity. Social Storytelling STONERSSS also exists beyond traditional episodes. I developed social content from the perspective of the characters themselves, allowing Instagram Stories, posts, fake broadcasts, messages and environmental clues to continue the narrative between larger pieces of content. Instead of simply promoting the world, the social accounts become part of the world. My Role Creator & Creative Director — Von Concept Development · World Building · Character Development · Visual Development · Story Development · Social Content Direction · AI-Assisted Production · Animation Direction The Result STONERSSS grew from a simple basement concept into an expandable original IP with a recognizable cast, recurring environments, fictional brands, supernatural lore and a visual system designed to support animation, social storytelling and future episodes.
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