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Cover image for Introduction Running projects, managing invoices, tracking
Introduction Running projects, managing invoices, tracking clients, and staying on top of meetings can quickly become overwhelming for small businesses and contractors. Important information often ends up scattered across spreadsheets, notes, emails, and multiple tools - creating unnecessary friction in everyday operations. This project explores a centralized dashboard experience designed to simplify business management. A workspace where users can monitor projects, track payments, manage client relationships, and stay organized from a single interface. At its core, the product is built around one idea: bring business operations into one clear, actionable system. Problem Many business management platforms focus heavily on functionality but fail to create a truly usable experience. Users are often faced with: Too much fragmented information across different sections Poor visibility of priorities, deadlines, and financial progress Interfaces that feel dense and difficult to navigate quickly Administrative workflows that interrupt productivity instead of supporting it What this creates: Instead of staying focused on their work, users spend time searching, checking, and manually organizing information. Simple daily actions become mentally exhausting, especially for contractors and small business owners juggling multiple projects at once. Over time, the experience feels reactive rather than controlled. Goal The goal was to design a business dashboard that feels structured, intuitive, and easy to manage at a glance. Rather than overwhelming users with complexity, the interface was designed to surface the most important information first while keeping actions accessible and predictable. The experience was designed to: Centralize projects, invoices, meetings, and client information Improve visibility of business performance and financial progress Reduce friction in day-to-day administrative workflows Create a cleaner and calmer workspace that supports productivity Every design decision followed one guiding principle: “Can users quickly understand what matters and act without interruption?” My role I led the product design process from concept to final UI, defining both the user experience and the visual direction of the platform. The focus was placed on creating a scalable dashboard system with strong information hierarchy, clear spacing, and fast scannability across different types of business data. I designed workflows for project tracking, invoice management, client communication, scheduling, and revenue monitoring while ensuring the interface remained visually simple and easy to navigate. The final result is a modern SaaS dashboard experience tailored for contractors and small businesses - balancing functionality, usability, and clarity in a way that supports real everyday workflows.
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Cover image for MUUOK is a Swiss-formulated skincare
MUUOK is a Swiss-formulated skincare brand focused on hyperpigmentation, uneven skin tone, and skin-barrier repair. The goal was to create a premium e-commerce experience that communicated the quality of the products while remaining clear, intuitive, and easy to shop. I led the project from design to development. I began by creating detailed mockups that established the website’s visual direction, page structure, typography, spacing, product storytelling, and overall shopping experience. Once the design was finalized, I developed the website in Framer and translated the static concepts into a polished, responsive experience across desktop, tablet, and mobile. To add full e-commerce functionality, I integrated Frameship to connect the Framer front end with Shopify. This allowed MUUOK to manage its products and commerce operations through Shopify while maintaining the creative freedom and custom visual experience of Framer. The integration covered product and collection content, product details, cart interactions, and the path to Shopify checkout. The final result is a refined, brand-led storefront that combines Framer’s design flexibility with Shopify’s reliable e-commerce infrastructure. It gives customers an engaging way to explore MUUOK’s products while providing the brand with a practical and scalable system for managing its online store.
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Cover image for Introduction EasyShop is a native iOS
Introduction EasyShop is a native iOS app designed to make fashion shopping fast, simple, and stress-free. Instead of overwhelming users with endless choices and complex filters, the product focuses on speed, clarity, and control — helping users find what they need and check out with minimal effort. Problem Most fashion apps are built for exploration, not efficiency. Users: Spend too much time browsing Get overwhelmed by options Drop off before completing a purchase For students and busy professionals, shopping becomes a chore. The core issue isn’t lack of features — it’s too much friction. Goal Design a focused MVP that: Reduces decision fatigue Prioritizes budget-based discovery Shortens the path to checkout The goal wasn’t to build more — it was to remove what’s unnecessary. My role As the sole UX/UI Designer, I: Defined the product direction and user flows Translated business needs into design decisions Created wireframes and high-fidelity UI Built a consistent iOS-based design system Delivered an interactive prototype for validation
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