ABOUT THE PROJECT
Sémaya is a natural skincare brand centered around a signature ingredient: sesame from Mali. The brand offers minimalist, transparent, and versatile products designed for a simple, authentic, and skin-respectful approach to beauty.
THE GOAL & AMBITION
The objective was to craft a visual universe that draws nourishment from Malian heritage and traditional artisanal know-how, while projecting an elegant and soothing vision of skincare. The challenge was to beautifully balance deep cultural roots with a clean, modern aesthetic suitable for the premium cosmetics industry.
THE SOLUTION & EXECUTION
Through a complete rebranding, we translated Sémaya’s core values of transparency and simplicity into a refined visual identity. The design approach highlights the authenticity of the ingredients and the brand's heritage, creating a calm and elevated presence. This cohesive aesthetic was then extended to a comprehensive social media strategy, ensuring the brand's elegant voice resonates seamlessly across all digital touchpoints.
DELIVERABLES
- Brand Identity & Rebranding
- Visual Strategy & Creative Direction
- Social Media Design & Curation
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