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Cover image for A selection of Shopify PDP
A selection of Shopify PDP redesigns I've worked on for DTC brands across supplements, beauty, wellness, and pet care. Each project focused on improving the mobile shopping experience, making the offer easier to understand, and reducing friction throughout the purchase journey. 1. Digestive Health — Subscription PDP Redesigned the product page around starter kits, bundles, and subscription options, with clearer savings, product education, and social proof. 2. Beauty & Personal Care — Subscribe & Save PDP Improved the offer hierarchy, subscription messaging, product benefits, and supporting proof to create a clearer path to purchase. 3. Pet Care — Size & Subscription PDP Simplified size selection, recurring purchase options, and mobile product presentation while strengthening FAQs and trust elements. 4. Mushroom Supplements — Bundle Offer PDP Restructured a complex promotional offer to better communicate bundle options, savings, free gifts, ingredients, and product differentiation. Across these projects, my role included PDP strategy, UX/UI design, responsive Shopify development, and mobile optimization using Replo and GemPages. The goal was to create product pages where customers can understand the value, evaluate their options, and make a confident purchase decision.
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Cover image for A selection of Replo projects
A selection of Replo projects I've developed for Shopify and DTC brands, covering PDPs, landing pages, offer pages, and educational listicles. I've worked across multiple client workspaces, turning Figma designs, existing pages, and campaign briefs into responsive, launch-ready Shopify experiences. Some examples include: 1. Transparency Foods — Supplement PDP A product page combining ingredient education, bundles, subscriptions, UGC, social proof, and comparison sections. 2. Premium Accessories Brand — PDP A premium product experience featuring product storytelling, compatibility information, bundle selection, and responsive Shopify implementation. 3. Arey — Hair Care Offer Page A paid-traffic page combining product education, clinical proof, before-and-after imagery, testimonials, and conversion-focused sections. 4. Collagen Supplement Brand — Educational Listicle An editorial-style pre-sale page explaining product benefits, ingredients, and mechanisms before introducing the offer. Across these projects, my work covered Replo development, reusable sections, Shopify integration, responsive implementation, mobile optimization, and launch-ready QA. My focus is on building pages that not only match the creative direction but also support the customer journey from ad click to purchase.
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Cover image for A/B testing isn't just about
A/B testing isn't just about changing headlines or moving buttons. It's about understanding why customers buy and developing hypotheses around their motivations. Here are three Shopify CRO projects where I developed test-ready variants across different stages of the paid traffic funnel: 1. Landing Pages — Fresh Dog Food Brand Developed six variants exploring product-led, problem-led, and outcome-led messaging, alongside alternative layouts, visual hierarchy, and CTA placement. 2. Listicles — Water Filtration Brand Created six variants testing different messaging angles, product education structures, benefit positioning, and urgency elements. 3. PDPs — Sports Nutrition Brand Designed six product page variants testing customer motivations, social proof, UGC placement, and urgency, while maintaining the existing product offer and subscription experience. Across these projects, my work covered CRO analysis, hypothesis development, variant design, and preparation for Shopify experimentation. The goal was to build structured experiments that could help identify which messaging and page elements resonate with different audiences. These are test-ready concepts, not reported A/B test results.
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