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A selection of Shopify PDP redesigns I've worked on for DTC brands across supplements, beauty, wellness, and pet care.
Each project focused on improving the mobile shopping experience, making the offer easier to understand, and reducing friction throughout the purchase journey.
1. Digestive Health — Subscription PDP
Redesigned the product page around starter kits, bundles, and subscription options, with clearer savings, product education, and social proof.
2. Beauty & Personal Care — Subscribe & Save PDP
Improved the offer hierarchy, subscription messaging, product benefits, and supporting proof to create a clearer path to purchase.
3. Pet Care — Size & Subscription PDP
Simplified size selection, recurring purchase options, and mobile product presentation while strengthening FAQs and trust elements.
4. Mushroom Supplements — Bundle Offer PDP
Restructured a complex promotional offer to better communicate bundle options, savings, free gifts, ingredients, and product differentiation.
Across these projects, my role included PDP strategy, UX/UI design, responsive Shopify development, and mobile optimization using Replo and GemPages.
The goal was to create product pages where customers can understand the value, evaluate their options, and make a confident purchase decision.
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Designed a premium audio e-commerce storefront for VickMix 🎧
From the bold headphone hero section to product listings, audio technology highlights, and a clean product-focused layout, every section is designed to showcase the products and make browsing effortless.
What do you think of this design? Would you keep the minimalist look or make it more colorful? 👇
I'd keep it minimal. The grey palette lets the headphones do the talking.
A clean design. A seamless shopping experience. A Abaya Shopify store built around the brand. ✨
What do you think of this Jennifer Shopify storefront redesign?
What would you improve or keep as it is? 👇
Well Structured Layout that match the Abaya product Style. Keep up the great Work💯
A website can look beautiful and still be difficult to use.
That's something I keep in mind when exploring both Shopify store design and Framer website design.
Although the platforms serve different purposes, some design principles apply to both:
→ Clear navigation helps visitors find their way.
→ Strong visual hierarchy makes important information stand out.
→ Thoughtful page structure creates a natural flow.
→ Responsive layouts help the experience work across screen sizes.
→ Clear calls to action help visitors understand what to do next.
The goal isn't simply to make a website look impressive.
It's to make the experience clear, useful, and easy to navigate.
I'm continuing to explore how these principles can be applied across different types of websites and projects.
What matters most to you when visiting a website, its visual design, its usability, or a combination of both?
Well said. Usability first, then visuals. Clear navigation wins me every time. 🙌