Freelance Business Consultants in Birmingham
Freelance Business Consultants in Birmingham
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Craslyn Benjamin
Birmingham, UK
Supply Chain Strategy | Market Entry | Scaling Food Brands
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Supply Chain Strategy | Market Entry | Scaling Food Brands
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Provided strategic advisory across food and beverage businesses, focusing on market entry, supply chain structuring, and commercial growth. Worked across UK, Caribbean, and international markets to develop scalable distribution models, optimise sourcing strategies, and improve pricing and commercial positioning. Result: Enabled businesses to access new markets, improve operational efficiency, and build scalable, growth-focused commercial structures.
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Led the commercial strategy and market positioning for Benlar Foods, a premium Caribbean food brand focused on sauces, functional products, and export-ready SKUs. Defined the product portfolio, pricing architecture, and go-to-market strategy across UK and international markets. Structured an asset-light manufacturing model using certified co-packers to enable scalable production without heavy capital investment. Built the foundation for multi-channel distribution, including retail, foodservice, and D2C, while aligning the brand for premium positioning and international expansion. Result: Established a scalable, export-ready food brand with clear commercial strategy, supply chain structure, and distribution pathways for growth.
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Led a revenue optimisation and operational restructuring strategy for a UK-based Caribbean restaurant and catering business. Focused on stabilising inconsistent revenue streams, improving pricing and cost control, and building systems to support scalable growth. Implemented a structured catering and corporate sales model, streamlined kitchen-to-service workflows, and improved operational efficiency across channels. Result: Increased revenue across catering and service lines, improved fulfilment efficiency, and established a more scalable, system-driven business model.
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25
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FMCG Turnaround & Margin Recovery
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Nick Ingram
Hinckley, UK
Retail & Coffee Shop Specialist | Cashflow & Margins
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Retail & Coffee Shop Specialist | Cashflow & Margins
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Carried out a store performance review covering sales, labour and controllable costs to understand what was driving results and where improvements could be made. Output was a clear, prioritised action plan rather than a long report.
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Completed a profit, pricing and margin review to identify where margin was being lost and where simple changes could improve profitability. Reviewed pricing, costs and mix with a focus on quick, practical improvements.
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Built a simple cashflow and budget setup for a retail / coffee shop business to improve visibility of costs, identify pressure points and support better monthly decisions. Focused on practical, spreadsheet-based tools owners can actually use day to day.
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I build simple Excel and Google Sheets tools for retail and hospitality operators to support budgeting, cashflow planning and performance reviews. The aim is always clarity and usability, not over-engineered models. Example of a cafe margin and recipe costing sheet showing how portion costs and profitability can be broken down. Built as a practical, easy-to-maintain model in Excel or Google Sheets.
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